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Mark J. Daniel
Get Green Racing NASCAR Racing Team
All work and no play... is unacceptable.
As the second day of the Performance Racing Industry (PRI) trade show came to an end, there was a moment of clarity: networking was important, but Orlando boasted more than carburetors and track gear. There was instead music to find.
And so Get Green Racing’s Mark Daniel, along with One Big Broadcast’s Steven Arsenault, sought what the city had to offer.
Their journey led them to Howl At The Moon, a dueling piano bar in the heart of downtown, where Jeff and Mike of ROUSHYATES Engines were hosting a private function. Invitations were required for this VIP event—but both Mark and Steven had access to what was the PRI party of the year.
Howl At The Moon is at the center of Orlando’s music scene and the expectations were high. The bar didn’t disappoint, however, with its live rock’n’roll show (dueling pianos supported by bass beats and drum solos) and Southern hospitality. The energy was undeniable. PRI guests hurried in to the ROUSHYATES party, wanting to unwind from the endless seminars and strategies. This was a night for fun and the night was a success.
Get Green Racing’s Mark Daniel sampled good food, good music and even better conversation. Howl At The Moon was everything it was meant to be.
There was no snow on the ground. There were no boughs of holly shoved over doorways or dazzling lights roped along the walls, and the Florida weather seemed far too warm for the season. Christmas still came early during the first day of the Performance Racing Industry (PRI) show, however: bringing gifts and strategies.
As they entered the massive exhibition hall, guests were greeted by endless aisles. Chrome-plated pieces caught the eye, drawing crowds from booth to booth; racing lingo flooded the floor as vendors explained their latest innovations; and modern cars battled classic chassises for attention. The sights were undeniable. The energy was electric.
And Get Green Racing was there, experiencing it all.
The PRI is recognized throughout the world as the center of racing. Automotive giants (like Ford, Aston Martin and Chevrolet) premiere their most striking designs here. Sponsors and distributors come together, exchanging ideas. Every possible item—from custom coils to stock wheels, headers to helmets—is offered.
The opening of the 2012 show proved to be no exception, and Get Green Racing took advantage of every opportunity. A seminar on social media was attended, which provided ways to transform web sites into communities (a strategy Get Green Racing and One Big Broadcast will use to promote both track records and sustainability). After that, the hours were spent examining the many displays. It was a day of engines and information.
December 25th may be weeks away, but racing fans have already received their gifts for this season.
The hour was early, but there were no sleepy-eyed stares in the exhibition halls, no threats against a far too bright morning. Instead there was only excitement.
It was the first day of the Performance Racing Industry (PRI) show.
There were, as always, wonders to find: from concept designs to turbine technology, NASCAR news to electrical innovations. Throughout the afternoon, automotive professionals experienced what was possible and what was soon to come. Knowledge was gained; relationships were forged.
Get Green Racing was at the center of this cycle.
As the 2012 show began, Get Green Racing established a presence among the many exhibits of the PRI. Information about environmentalism was offered to drivers, sponsors, distributors and more. This information—which included ways to reduce waste and utilize sustainable practices at both the office and the race track—is vital for the automotive industry, and the opening day of the PRI proved to be the perfect platform to discuss it.
Education is one of the cornerstones of motor-sports. Companies and track fans alike must learn all they can to maintain the integrity of the game. The PRI has always provided ways to discover new facts or products, and Get Green Racing has now become part of this exchange.
The process doesn’t end with the PRI, however. Instead Get Green Racing, along with aid from One Big Broadcast, intends to cultivate the connections it made at the show through social media and networking. Face-to-face interactions are effective. An online community, though, is essential: providing information, communication and more. This racing movement can now shift from Orlando to the Internet.
The possibilities are endless. The future is green.
November is a collection of numbers:
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38,000 guests -
70 represented countries
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1000 vendors
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3000 booths
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700,000 square feet of exhibition space
These are the figures that shape the Performance Racing Industry (PRI) show.
These are also the figures that must now shape the green racing movement.
The PRI is famed throughout the world for the progressive technologies and products it offers. Its guests create a community of racing enthusiasts, drivers, engineers and more. That community must change, however. The thousands that flock to Orlando must become the thousands that choose to eliminate waste.
Racing isn't defined by cars circling a track. It’s instead a sport that generates billions of dollars, and even greater interest, every year. The financial and cultural impacts can’t be denied. Why shouldn’t those impacts be used for good then?
Green racing is an idea that promotes conservation on and off the track. Simple, but essential, techniques are used to undo decades of damage. Electrical demands are lessened with multi-function equipment; chemicals and cleaners prove eco-friendly; and social networking replaces the need for paper (as well as delivers information more effectively). These actions support the environment and allow motor-sports to keep pace with other industries. Should the distinguished guests of the PRI choose to follow this example, the effects will be immediately seen.
Get Green Racing has already made a commitment to protecting the future. Along with One Big Broadcast and its social media platform, it seeks to educate all racers and reinvent the sport.
38,000 is an impressive statistic. It can, however, become far more.
Subject: Winning The eRace: A Social Seminar
(Posted on Nov 26, 2012 at 03:54PM by Lee Byard ) Tags:
(Posted on Nov 26, 2012 at 03:54PM by Lee Byard ) Tags:
Subject: The Paper Problem: Changing the Performance Racing Industry
(Posted on Nov 25, 2012 at 01:43PM by Lee Byard ) Tags:
(Posted on Nov 25, 2012 at 01:43PM by Lee Byard ) Tags:
Subject: Get Green Racing Looks To PRI Trade Show
(Posted on Nov 21, 2012 at 04:10PM by Steven A) Tags:
(Posted on Nov 21, 2012 at 04:10PM by Steven A) Tags:
All race industry professionals and busy thinking about Thanksgiving and their families this week but starting next week is the race industry’s Performance Industry Trade Show in Orlando. Green Racing is growing and PRI Orlando is the place to see new products and innovations along with the hundreds of companies displaying their products and services at the show.The PRI Trade show started in Indianopolis as an industry trade show for the race industry in a time when the race industry was gaining in popularity. With the success of the race industry came rapid growth. There wasn’t green racing then or even green racing news but the show had grown so much that the PRI trade show moved to Orlando to keep up with its growth.
We’ll be there looking and talking to sponsors, teams and suppliers and reporting live on Green Racing News PRI Orlando. Look for us if you are there,
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