(Posted on Jul 8, 2018 at 05:09PM by Danielle Smyth)
There’s a reason INFINITI always seems like they’re so far ahead of the pack. It’s because they are! The automaker doesn’t just produce high-performing luxury vehicles. They also spend a great deal of time conducting research and advancing technology behind the scenes. This informs their production of cars and helps to improve the development of related ideas.
Recently, INFINITI LAB Toronto, a Smart Cities and Internet of Things accelerator powered by the automaker, announced some big news. Its SmartTones technology, a platform that can accurately measure broadcast audiences in real-time, has been accepted into a 12-week program in Hong Kong where it will be developed further. Another innovation called Brisk Synergies, a video analytics solution that helps transportation authorities to identify traffic patterns and avoid road safety problems, has also been invited to join.
INFINITI LAB Toronto decides what to research based on careful market evaluation. For instance, they found that 66 percent of those surveyed are most looking forward to the cost savings associated with smart cities, while 57 percent are eager to see the enhanced safety features that come about as a result. This led to their desire to focus on the SmartTones and Brisk Synergies projects.
When you drive INFINITI, you’re supporting great innovation like this. Stop by our dealership in Tacoma and test drive a new vehicle, like the 2018 QX30. Filled with amazing technology, it’s sure to please!Â
