(Posted on Jul 23, 2018 at 01:09AM by Danielle Smyth)
INFINITI may well be your favorite luxury car brand, but do you know much about its founding? Believe it or not, the automaker is actually fairly young when compared to other such companies, which makes its overwhelming success that much more impressive.
Originally, INFINITI grew out of the Nissan family of companies. The idea was to make a line of high-end vehicles that built on the latter’s reputation for quality but targeted an upscale market. Honda’s Acura line had attempted to do something similar. However, the new automaker would be more along the lines of Porsche, Lincoln, or Ferrari.
In 1989, INFINITI was officially launched in North America with the M30 and the Q45. Both built on existing Nissan technology but provided upgraded, high-performance engines and appealing aesthetics, like shorter wheelbases, to attract a different crowd.
Clearly, the idea behind INFINITI was a great one, as the brand has met with tremendous favor in its nearly 30 years in business. If you’re looking for a new luxury vehicle to upgrade the contents of your garage, why not turn to the 2018 Q50? With the latest in automotive technology and amazing amenities, like a premium BOSE sound system and blind-spot intervention, this marvelous sedan could be everything you’ve dreamed of.
When you’re in the Lynnwood, Washington, area, stop by our INFINITI of Tacoma showroom and set up a test drive!
