(Posted on May 30, 2018 at 10:38PM by Reanne Derkson)
The 2019 INFINITI QX50 is here and to celebrate its launch, the luxury automakers proudly debut a new commercial starring one of their famed global brand ambassadors — NBA hotshot, Stephen Curry.
In this witty and engaging 30-second advertisement, “the nicest guy in basketball†showcases both sides of his personality as a clever parallel to the capabilities of the QX50. Of the revamped CUV, Phil O’Connor, director of Marketing Communications and Media for INFINITI USA said, “it is the first crossover with the ability to seamlessly switch between two sides, power as well as efficiency.â€
Featuring the world’s first production-ready variable compression ratio engine, the 2.0-liter VC-turbo continuously transforms to both conditions on the road and driver inputs. Oscillating between pressure quotients of 8:1 (for performance) and 14:1 (for economy), this proprietary ride delivers up to 268 HP while simultaneously managing a 30% improvement in fuel mileage ratings from previous generations. It earns an impressive 24 MPG in the city and 31 MPG on the highway for a combined score of 27 MPG.
Want to learn more about the 2019 QX50? Swing by our dealership today to check it out in real life or take it for a spin.