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Will Nissanâ€™s 2018 â€˜Star Warsâ€™ Titan Deliver Record Sales In Seattle?
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(Posted on Dec 21, 2017 at 11:24PM by Lee Byard)

As Nissan enters its final sales quarter one question lingers on the criticsâ€™ lips: will the Force prove strong with the Titan? Star Wars: The Last Jedi has already delivered exceptional box-office performance - but can a cross-promotion with the pick-up market yield the same results?

Torque News believes it can.

As the noted automotive site explains, Nissanâ€™s 2018 Titan recently received a galactic upgrade - with its grille fused with a blast cannon and its interior tailored to a Sith sensibility. To celebrate the arrival of the latest Star Wars extravaganza it was modeled after an Imperial Walker, with its muscular profile proving perfect for the camo-splashed fenders and raised suspension. Critics and film fans alike have praised this design; and it recently stole the spotlight at the LA Auto Show.

Nissan is hoping, however, that it will also generate profits.

According to Torque News, the Star Wars influence has been positive in the past - with 2016â€™s Rogue One crossover yielding a 19% total year-to-year profit enhancement. The Titan (which is already experiencing record sales) should continue this pattern, with Nissan representatives noting traffic surges and search engine increases since revealing its movie-inspired platform. The Force is pushing this pick-up toward new heights.

Want to learn more about the 2018 Titan? Visit our dealership for further Star Wars-inspired specs!