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2017 Ford F-150

Ford Ensures Cup Holder Convenience With 2017 F-150
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(Posted on Jul 31, 2016 at 11:40PM by Lee Byard)

Itâ€™s a massive cup - wide-bottomed and large-rimmed, filled to the brim with precious caffeine. The day will prove long and you wonâ€™t survive without a dose of sugar-sweet energy. This drink will sustain you through meetings and miles alike.

As you lean down to place it in the cup holder, however, an unfortunate truth suddenly emerges: the drink is too big for your truckâ€™s tiny console. It simply wonâ€™t fit. Youâ€™re then faced with a long journey of one-handed driving and frustrated tears.

Ford believes this to be unacceptable. This is why it recently sought to redefine consumer convenience, creating a cup holder that could adapt to every need.

Auto Evolution reports that the 2017 F-150 will boast a new front-cabin configuration, with an innovative transformable cup holder. This option - which shifts from two to ten individual slots, depending on specific beverage requirements - delivers ease. The wide spaces, combined with customizable panels, ensure everyday value. They can effortlessly accommodate multiple 24 fl.-oz drinks to keep drivers hydrated and happy.

With the release of the 2017 F-150, Ford is promising a new wave of power and performance - and, with the addition of this customizable cup holder, itâ€™s also offering convenience.

To learn more contact us today!