Autospeak-Straight Talk contains articles covering digital and social media marketing social communities and events marketing
'Real Time' Events Marketing
Events anchor any business to their local community. Which is why real-time event...
10 Ways To Teach Your Customers...
Social media marketing has changed the approach to selling today and requires a new...
Lessons from Threadless: Why...
The success of companies who have found the value of having an onsite community is all...
'Bad Management' is Just Plain...
As promised, I am following up on my article from yesterday “Do You Want a...
Features Tell But Benefits Sell
People have little interest in purchasing a bed; what they want is a good night's...
Brain Salt for Online...
We are all looking for that magic elixir that will keep people visiting our sites and...
The Dark Side of Social Media
I was inspired to write this by a couple of retired academics that I have been meeting...
Don't Push Me?
Most of the actions we take in marketing are oriented in two directions: First we...
'Good Enough' Isn't Enough....
The importance of an integrated marketing plan is important to provide consistency...