Exceptional methods deliver exceptional results: this is the truth of marketing. Standard fare no longer courts consumers. Instead search engines are needed to generate traffic and sales. 

The proof is in the statistics.

According to Experian Marketing Services, search engines dominated the final quarter of 2012, claiming 49% of consumer shopping. This is a staggering number, especially when compared to the 16% of users who relied on classified sites and the 12% who utilized email services to find products. Other options, such as portal pages and directories, carved out even smaller niches (at 4% and 3%, respectively).

Too often do companies ignore the potential of search engines. Social media--networking, video posting, blogging and more--tends to capture their attention and rightly so. This method helps to develop brands, inspires trust and opens the lines of communication between businesses and consumers. It’s undeniably useful. Trying to channel consumer shopping through it, therefore, seems logical. 

Experian Marketing Services, however, offers a different view: less than ten percent of overall sales traffic is generated from social media. In 2012, Facebook offered 3.8%; Amazon managed 1.5%; YouTube struggled to rise above 1%.

And companies that relied purely of social networking saw their traffic tumble and their profits stagnate. 

It becomes imperative, therefore, to create a strong search engine presence. While social media should be employed, sites like Google, Bing and others are essential. One Big Broadcast helps to take advantage of these engines, utilizing a cloud-powered platform that highlights every post and attracts consumers. This provides stronger sales and long-lasting results.