Facebook is no longer the only choice for local search.
Google Plus is instead rising through the social media ranks - and it’s because engines can scan and index more content on every page.
Google Plus employs a dynamic search system that allows bots to read up to 2,500 words of content per page. This is a staggering number, especially when compared to Facebook’s 275 word limitation. Sites listed with Google Plus experience broader engine reach, with more keywords and relevant links catching consumer eyes.
Utilizing Google Plus allows BC businesses to expand their brands. More information is catalogued, bolstering page rankings and targeting customers. It effortlessly, and instantly, optimizes every site.
This is the cornerstone of digital marketing in Vancouver. BC vendors wanting to expand their consumer circles must saturate the web. Every page should be cataloged, linked and properly ranked.
Google Plus allows that to happen instantaneously.
Despite a series of glitches and gaffes during its inception, Google Plus is becoming a defining force of social media. New users flock every day to its streamlined communities and mobile-friendly formatting. It’s easy to use and easier to enjoy.
It’s also a powerful ally in the quest for Vancouver SEO domination - because Google Plus instantly indexes posts, using real-time methods to filter content to the appropriate engines. Data is crawled and stored, without requiring extensive backlinks or mining. Sites can be referenced without delay, and this increases user search success and social reach.
SEO in Vancouver BC is far simpler with Google Plus. Contact One Big Broadcast to learn more.
YouTube isn’t just a collection of cat clips and sports feats. It’s also proof of social media’s power.
As of 2013:
800 million unique visitors use YouTube each month.
60 hours of video are uploaded every minute.
4 billion videos are viewed every day.
Over 3 billion hours of video are watched every month.
This is the world’s largest media platform, and digital marketing in Vancouver must join the trend.
Utilizing YouTube is an essential part of any Vancouver SEO strategy, allowing companies to target local consumers with relevant videos, popular searches and link-sharing. It builds brand recognition and improves customer relations.
One Big Broadcast understands this, which is why we'll help you better define your business channels and integrate videos into your site. YouTube is a vital component of today’s SEO and we'll show you ways to take advantage of every upload.
Digital marketing in Vancouver is far more than a series of keywords and landing pages. It’s also the simple, but essential, process of claiming local listing profiles.
Local listing profiles - like Google Plus or Yahoo Local - are vital parts of every Vancouver SEO strategy. These options allow businesses to stake a geographic and geocached claim on the Internet, directing searches toward them. They solidify addresses, emails, phone numbers and web sites. They also strengthen brand recognition, helping to generate higher page rankings and target consumers.
Refusing to claim an online profile is, therefore, a mistake.
Verify every local listing. Let One Big Broadcast show you how. We’ll launch profiles on Google, Bing, Yahoo, Yelp, Bebo and more. This will better define your business and stimulate local searches.
Adding a phone number to your web site is essential.
Adding an 800-number to your web site, however, is counterproductive.
Digital marketing in Vancouver relies on phone numbers. Optimizing a site for local searches requires as much information as possible, and providing mobile data helps to strengthen every page.
800-numbers, however, lessen the value of sites. They lack local area codes or indicators, and they attract few searches. Engines can’t trace them as easily, stalling page rankings and undoing every Vancouver SEO strategy.
BC businesses must, therefore, provide local numbers. Have every web page anchored with an appropriate area code to generate search results. This will solidify sites and usher in traffic.
Learn more about optimizing web pages. Contact One Big Broadcast today.
Since its 2010 inception it has become a staple of the hashtag culture, generating 16 billion photos and gaining 150 million members. It is, without question, one of the most influential and relevant online networks available.
And local businesses must take advantage of it for their Vancouver SEO tactics.
Digital marketing in Vancouver requires full integration. Using sites like Facebook and Twitter are essential, of course, but they’re not enough. Instagram is instead a vital component of any local search strategy, targeting members with photos and carefully chosen tags. This site allows for instant media uploads, attracting a wide audience with ease. It’s continually growing and always organic.
Reaching potential customers has never been simpler.
Contact One Big Broadcast to learn more about Instagram and SEO in Vancouver BC. We’ll offer ways to create a dynamic and search-friendly account, providing you with the local results you need.
Yahoo! is no longer the king of search engines. It’s been usurped by Google and many social media companies in Vancouver now dismiss it.Â
One Big Broadcast does not.
Instead we recognize the importance in Yahoo! - if only for its local search potential.
Any successful SEO Vancouver strategymust incorporate the Yahoo! Local directory. This comprehensive listing of shops and services ranks among the most popular options worldwide, drawing millions of unique searches each month. Its straightforward formatting and data-rich profiles makes it a user favorite.
Digital marketing in Vancouver must take advantage of this. Yahoo! Local integrates every vendor into a vast network of photos and phone numbers. It allows users to discover BC businesses with ease - and it ranks fourth among overall directories.
Google Plus Local was not an instant success. As a network it was often challenged by social media titans Facebook, Twitter and Pinterest - unable to generate the same activity, unable to gain the proper traction. It seemed destined to be the search engine’s first true failure.
Time has been kind to Google Plus Local, however, and it has finally begun to receive the same recognition as its counterparts - inspiring over 300 million users to actively post, share and chat each month.Â
It’s also become a beacon of SEO Vancouver strategies.
Digital marketing in Vancouver is no simple feat. It’s shaped by consistent posting, optimized materials and an understanding of search tactics. It also requires a use of Google Plus Local. This massive network offers many advantages to BC businesses, allowing them to build their brands through reviews, photos and profiles. It reaches a wide audience, with countless Canadian users seeking out shops, restaurants and vendors.
All social media companies in Vancouver - including One Big Broadcast - see the potential of Google Plus Local. It’s why search strategies now incorporate the web site. No BC company should be without a Plus profile. It serves as instant access to the public and the Internet itself.
Contact One Big Broadcast to learn more about Google Plus Local and how to incorporate it into your social plan.
Google is the undisputed king of engines. Facebook stands as the social media titan. Yelp, however, is the lord of all local searches - generating over 100 million unique users every quarter and linking vendors across the globe.
Yelp began in 2004. Since then it has seen substantial growth, gaining daily users and rising to the top of local search listings. It allows for effortless networking, linking BC businesses through up-to-date descriptions, details and profiles. It integrates information into social media sites, like Twitter or Pinterest. It even promotes communication between consumers and sellers.
Using it as part of digital marketing in Vancouver is no longer optional. Instead local vendors must link themselves to this directory and start gaining traction online.
One Big Broadcast will show them how, providing comprehensive SEO Vancouver options and taking advantage of Yelp’s many benefits.
The power of local search can’t be denied - which is why utilizing SEO Vancouver strategies is essential for every BC business. Targeting nearby consumers provides higher sales, stronger branding and the potential for expansion.
How does your business precisely target those consumers, though?Â
Directories.
Digital marketing in Vancouver requires directories - localized listings of services, with links to web sites, phone numbers, addresses and other mapping traits. They connect users with the information they need, and they provide ways for businesses to succeed online.
Not all of these options are created the same, though. Instead some reach the top of the search engine pile... while others fade to obscurity.
The top SEO companies in Vancouver - like One Big Broadcast - know which ones to choose:
Yelp
An estimated 108 million consumers use Yelp each quarter, creating individual listings and linkings.
Google Plus
Each month 359 million active users share information on Google Plus, all generating recommendations and service questions.
LinkedIn
Two new users join LinkedIn every second, providing massive networking potential.
Learn more about which directories to join for local searches - and which to avoid. Contact One Big Broadcast today!