Content is king.

Consistently scheduled content, however, reigns supreme.

Google is the center of all social media. Trying to claim the top engine rankings proves challenging, therefore, for most Vancouver businesses. Their competitors are many and their consumers are scattered. This causes weak page positions and low traffic.

One Big Broadcast knows how to fix this - with regularly scheduled SEO Vancouver content.

All posts should be frequent, relevant and infused with keywords. Digital marketing in Vancouver requires more than randomly updated media accounts and the occasional blog. Instead companies must create a wide loop of content. Every day should see the arrival of new images, videos, FAQs and more. 

This catches the attention of Google’s web-crawlers - indexing each business and generating higher rankings. Through consistent posting sites reach the first page and, more importantly, they stay there.

Schedule SEO Vancouver data with the top Internet marketing company in Vancouver. Contact One Big Broadcast to learn more.

Google isn’t just a search engine. It’s instead a series of web-crawling formulas - all trying to banish black-hat sites and replace them with user-friendly options. This engine transforms the Internet, and itself, each year. It’s ever-evolving and ever-demanding.

It’s also problematic for the top SEO companies in Vancouver. 

Google is infamous for its algorithms (such as Panda or Penguin). These programs continually attack the top-ranked sites, forcing them to reevaluate their content and keywords. Social strategies are often rendered useless before they can gain momentum, and analytical attempts fail entirely. It’s difficult for social media companies in Vancouver to make lasting impacts.

One Big Broadcast has a way to keep up with Google, however - SEO Vancouver searches.

We don’t just integrate ourselves into social platforms. We instead dominate local searches, keeping our content related to Vancouver and the BC area. This proves ever-green in the eyes of Google, making us resistant to algorithms. Our multi-layered approach to digital marketing ensures that we stay relevant, fresh and at the top of the page. 

We now offer these SEO Vancouver strategies to our clients, helping them overcome Google’s fickle formulas. 

Contact us today to learn more.

The age of digital marketing in Vancouver has begun - and it’s taking place on smartphones. 

Local searches once dominated engines. Consumers would seek BC services, relying on SEO Vancouver strategies (like niche directories, social media integration and relevant content) to generate a list of nearby vendors. 

Those vendors are no longer linked only to computers, however. Instead users can find them on their phones - and they are.

A recent survey by xAd (an affiliate of Nielsen) revealed that 61% of all smartphone owners conduct local searches, and 8% of those same users conduct them every day. This translates into high traffic and higher sales, with merchants able to attract consumers to their sites.

Redefining those sites for the BC area is essential, therefore. Vendors must rely on social media companies in Vancouver (like One Big Broadcast) to fully integrate their pages into the mobile market - creating phone-friendly content, downloadable apps and more.

Contact One Big Broadcast to learn about smartphone marketing strategies.

Online users are on the prowl. They scour search engines, comparing reviews and statistics, memorizing data from endless sources. They want the best available products and the best available services - and, most importantly, they want them to be local.

According to a recent ComScore Survey, 73% of all online activity is related to local searches. 82% of all local searches result in follow-ups with vendors, while 61% of local searches result in purchases. These are staggering numbers. They’re also proof that BC individuals wanting to take advantage of high traffic should rely on the top SEO companies in Vancouver.

Developing SEO Vancouver strategies - such as organic content or media integration - is essential. These strategies allow businesses to claim niche markets, powering past their competitors on Google, Bing and other engines. Mastering local search promises profits.

It’s not an easy process, however. It demands an understanding of analytics, content marketing and social targeting: services offered from the top social media companies in Vancouver, like One Big Broadcast. 

Local searches yield many results. Contact One Big Broadcast to discover how to gain steady sales and traffic.

Social media sites are not created equally. Their demographics differ. Their platform styles are unique. Each has a specific purpose - whether promoting blogs, photos, videos or even resumes. They are all distinct.

Posting the same information on each of them, therefore, is a mistake.

Automated SEO is recognized as convenient. Data is instantly added to networks like Pinterest or LinkedIn. These networks are all successful. They’re also all tailored to different demographics. Pinterest, for example, is most popular with women between the ages of 25 and 65, all interested in tagging their favorite photos. LinkedIn instead appeals to job-seeking professionals. Sharing a duplicate post on these sites would be futile. Their reader overlap is limited.

Social media optimization is only effective when it targets the right audience. Choosing broad cross-platform posts is not, therefore, a wise choice. Instead every post should be linked to relevant networks and written in a style that most appeals to readers. A Twitter post must catch the eye with minimal characters, while a Facebook option must blend images with keyword-dense facts. 

One Big Broadcast, along with the top companies in SEO automation, understands this - which is why we blend automated tools with organic content. This allows use to create stronger social strategies. Cross-platform posting is done correctly and creatively.

Click here to read more.

Contact One Big Broadcast to learn about targeting demographics and automating network posts.

Every company--from a major conglomerate to a fledgling enterprise to every local operation in between--has goals. Profits must be increased; reputations must be earned; and a brand must be quickly inserted into the public consciousness. These are the common expectations.

Applying those expectation to a social strategy, however, doesn't often occur. Web sites, blogs and other mediums are instead hastily put together. They lack planning. They lack strategy.

And they fail.

Utilizing the Internet for marketing only works when a company clearly defines itself and its goals.

Every business wants to succeed. Not every business tries to succeed online, however. Carving out a niche is considered too difficult and search engine marketing is ignored.

This is a mistake.

It’s also, however, one that can be easily rectified. 

Before starting a social campaign companies must recognize their goals: 

Answering these questions is essential, sparing users the frustration of poorly designed sites and limited traffic. Understand what needs to be done and then chart out a way to do it. Randomly spinning together data and images will only serve as a waste of time (and a waste of patience).

Click here to read the original article.

Contact One Big Broadcast to learn more about social goals and strategizing.

It’s an easy deception: flooding a site with back-links, filling every post with unrelated  extensions. Companies take advantage of their rivals’ popularity, siphoning traffic and search engine rankings. Inbound links shape each blog and dominate the front pages of Google.

This is the current state of many SEO strategies.

It’s no longer, however, the future of marketing.... because the Penguin program is fighting back.

Google Penguin is an analytics tool. It’s meant to examine each site for excessive back-linking, penalizing the top contenders with lowered rankings. 

The purpose of this is to curtail engine manipulation, forcing each page to rely on the merits of its content rather than extensions. A high profile can no longer be gained through false-positives and irrelevant linking. Optimized information, images and videos are instead needed.

And every company must take note of this. 

A social presence is no longer defined by back-links. Instead relevant data is required, as well as full integration. Google’s Penguin program continues to develop new ways to defend against black-hat tactics (it will eventually cast its algorithm net over keyword stuffing, cloaking and more). SEO will have to change to meet these new standards.

Click here to read the original article.

Contact One Big Broadcast to learn more about a Penguin friendly strategy.