11 Reasons On Hold Marketing Makes More Valuable Impressions Than Outbound Marketing
As a company, you invest a lot of time, energy, and money building your brand, creating awareness of your products and services, and getting prospects to seek you out. Why waste those efforts and money by building up prospect expectations with your outbound marketing that your inbound marketing doesn’t support?
What your Auto Attendant and On Hold message Marketing you will do for your company:
As a company, you invest a lot of time, energy, and money building your brand, creating awareness of your products and services, and getting prospects to seek you out. Why waste those efforts and money by building up prospect expectations with your outbound marketing that your inbound marketing doesn’t support?
1) You will always reach your most important target audience 100% of the time. Broadcast, print, outdoor, or any other traditional advertising can’t guarantee every impression it makes will be on a viable prospect or customer. But On Hold marketing can. When I owned a Kitchen Cabinet company we advertised in print and on the radio expecting to get at least our fair share of customers for the money spent. We paid the Money to the advertising expert’s right? So success should follow! Well the only success we had was people bringing in their broken doors for us to fix. That taught me a valuable lesson in advertising.
While traditional advertising may only reach your targeted audience one out of a thousand times (or less), Your Auto Attendant message and On Hold Messages will make impressions on interested prospects and customers 100% of the time.
2) Making that first impression is Priceless. We all know in business it is important that you make that first positive impression right away. It use to be companies went to great lengths to hire and train the secretary to sit at the front and make that positive impression on those who came in and called on the phone. Well it is getting harder to find those quality people and many companies have replaced them with an Auto Attendant message. So now your Auto Attendant message is the first impression followed up with an on hold message. That is good because they do something not even the best secretary could do and that is give a perfect presentation each time while telling the customer exactly what you want them to hear. All this information direct to your customer for a fraction of the cost of a secretary. As a bonus you Auto Attendant message works 365 days a year and never calls in sick or has a bad attitude…not that any of your employees would!
3) Reach your prospects and customers when they’re in the right frame of mind to do business with you. When it comes to marketing – or any other type of communication – there’s something to be said for timing. Your audience is either ready to listen to and act upon your message, or they’re not. When your customer calls you he is ready to talk to you about your business and buy your products and services. Your customers are 100% ready to buy with their hands on their wallets when they call in to talk.
4) Make invaluable marketing impressions on every person who enters your company – EVERY SINGLE ONE. There’s no other method of marketing that can make that claim. Digital marketing can’t. Direct marketing can’t. And print, broadcast, and outdoor advertising can’t. Only Auto Attendant and On Hold Marketing make an impression on every single person who engages with your company. When your customer or potential customer calls they are an engaged captive market with their phone to their ear listing to your message that goes directly into their decision making brain.
When the customer is on the phone with you they are usually wanting to do business and have their own agenda as to why they called and what they want. They are not listing and learning as much as you would want. With on hold marketing they are listing, learning and thinking about the valuable information they are hearing.
5) Pick up where your traditional outbound marketing leaves off by providing a consistent transition “into” your organization. How many times have you been impressed by a company’s marketing and advertising only to be completely let down when you actually followed through and contacted the organization? I call this completing the Loop. When you complete the loop you are relaying the same message to the customer in a professional way when they call in that prompted the call in the first place. You spent big money to get the phone to ring and now they are at the Auto Attendant or on an on hold message. Are they turned on or off? Ready to hang up or stay engaged till you get back to them? Important questions to ask does your back end kill your front end efforts?
6) Reinforce your brand identity. Can you think of a better opportunity to reinforce your brand identity than during the thousands of hours a year your customers are spending on hold? Many times I get place on hold and hear music or silence and I could not even tell you what company I called by their on hold message or if they even care about me? You ever feel like that? Your customers are just like you in many ways. Treat them like you would want to be treated and they will respond and reward you with sales. Amazing how that works!