Facebook dominates the social scene. SEO marketers flock to the site, generating endless posts and pictures, connecting to consumers through conversation threads. It‘s the perfect showcase for content.
It’s not, however, the only showcase - especially as Tumblr is making extraordinary leaps in traffic, user participation and global branding.
According to a recent study by TechCrunch, Tumblr (a microblogging network founded in 2007) has seen the highest growth expansion of all social platforms. Within the last six months it’s experienced a 45% increase in memberships and a 120% increase in active users. These numbers are shocking, especially when compared to the meager 6% membership expansion seen by Facebook.
What does this mean for marketers? It’s time to introduce Tumblr into social strategies. None can deny the importance of Facebook (it still hosts the most overall content and active user lists). It has reached a content saturation point, however, and is unlikely to attract new members. Other channels are needed to reinvigorate SEO.
Consider Tumblr for optimized posting and ever-expanding growth.