Twitter just had a birthday... but it’s online marketers who are celebrating.

In 2006 Twitter made its debut, targeting users with a unique Short-Message-Service (SMS) interface. It was a simple site with a simpler intention: micro-blogging.

The impact was immediate. It’s also on-going.

As of 2013:


These numbers are undeniable... especially to online marketers.

Twitter’s arrival signaled a shift in social media. That shift is still prevalent today, with companies taking advantage of the micro-blog format and reaching a wide range of consumers. Brands are developed through consistent posting; services are effortlessly promoted; and loyal followers tweet and re-tweet information, naturally generating sales and interest. This is an organic process that works.

And it’s an essential part of any online marketing strategy.

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Contact One Big Broadcast to learn more about Twitter and ways to properly integrate it.

Marketing ploys are only as relevant as the profits they generate. This is the simple truth of advertising--whether in the real world or online. A campaign isn’t clever if it doesn’t yield results. It’s instead a collection of empty words and unfulfilled promises. 

Excelling at online marketing, therefore, requires more than interesting content or crowd-pleasing pictures. It instead requires an understanding of consumers and their viewing patterns.

Analysis is needed.

Analytics is the process of measuring data. Applying that process to online marketing allows companies to better tailor their services and social strategies. This is achieved through tracking all available channels, such as: web sites, forums, networks, inbound links and more. Traffic patterns are examined in real time, with businesses noting which information attracts consumers and which venues most appeal.

The value of this is instant access to the public. Every online marketing campaign can be better defined by what consumers want--shifting content toward niche networks, gaining higher engine rankings through relevant back-linking, deploying posts at key hours and more. 

Analyzing traffic patterns and conversions helps companies avoid costly mistakes. Time is no longer diverted to low-grade sites or communities. Instead every marketing technique matters.

And this is the difference between a successful idea and a forgotten one.

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Contact One Big Broadcast to learn more about analytics. 

The value of online marketing is undeniable. Users are forever flocking to their computers, browsing the latest network posts and site updates.

There are times, however, when those same users rely on their smartphones for information, scanning their favorite pages while on-the-go. 

And this makes a mobile marketing campaign essential for every company.

A mobile marketing campaign provides users with scalable content, automatically deploying information and tracking traffic patterns for better customization. Too often, however, do companies ignore this notion, thinking that a SEO-heavy online strategy is enough.

It’s not.

Instead it’s estimated that:


Recognizing these statistics is essential, helping to grow every business and develop mobile marketing campaigns that will appeal to consumers. 

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There’s a philosophy shared among companies: market to everyone and reap the rewards. Broad demographics are targeted; networks are flooded; and endless variations of the same keyword are shoved into every page. The intention is to attract a global audience.

That intention rarely succeeds, however. Instead it alienates potential customers and buries content within a wealth of competitive posts. 

This is a poor marketing strategy. A local one is needed.

Optimizing content for local searches is a way to find relevant consumers and increase sales. Every page should be organically embedded with SEO techniques, targeting city or country markets. The point is not to address the entire World Wide Web. It’s instead to find users who are looking specifically for a service or product--and these users are more likely to keep their searches centered at home.

Local optimization sometimes proves confusing. Companies aren’t certain how to tailor their web sites, blogs or social networks to niche markets. Integrating SEO and SEM principles isn’t difficult, however. There are simple techniques to try, such as: utilizing Google maps, joining local search directories (like Yelp, Merchant Circle and similar options), optimizing titles and meta tags, using relevant keywords and more.

The purpose of a localized search is to draw quality consumers. Any worthwhile marketing campaign must choose this option to increase visibility and sales.

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Contact One Big Broadcast to learn more about an optimized local search program.

Facebook is a social giant: its audience ever-growing and its potential without limit. Every day sees new users and accounts, all centered around an idea of easy communication. It is the most powerful online network.

It’s soon, however, poised to become one of the most powerful search providers--because Facebook, if industry rumors are to be believed, is developing a hashtag system.

Hashtags are common among social networks. They’re used to promote specific ideas or thoughts, with the number sign (#) attached to them to increase visibility. They allow users to quickly seek out information, providing a more consumer-based form of searching.

Facebook hasn’t relied on them. In 2013, however, it might. 

A new system is being developed, incorporating the hashtag principle into this network... and online marketing will never be the same.

Individuals wishing to promote themselves on Facebook will now have greater access to consumers. No longer limited by their company pages, they can instead insert themselves into user-searches and monitor postings that mention them or their products. Managing a brand’s image becomes far simpler when businesses can view social postings as well as professional ones. 

This strengthens every company’s online strategy, developing social marketing and achieving better analytics. Hashtags provide direct sources to consumer opinions. This will allow every business to redefine their content to better reflect those opinions.

Facebook will soon be more than a network. It will instead be a line of communication between companies and clients.

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Contact One Big Broadcast to learn more about full Facebook integration.

Consumers are going online. 

This is a simple--but indisputable--fact.

Today’s shoppers want the immediacy of the web. They seek out product descriptions, promotions and more from the comfort of their homes, forever opening new tabs in the name of research. Users are no longer content with random purchases. They instead demand information and will use multiple networks to get it: comparing bargains, recommending items and dissecting a brand’s social strategy.

Every business--whether a major corporation or a local venue--must be aware of the global shift toward online marketing. Consumers are both technologically savvy and undeniably patient, constantly looking for data to examine (and potentially dismiss). They’ll find every available blog, forum entry, web site and social page. 

Consider this: it’s estimated that almost 30% of the total world population relies on the Internet for shopping. Of those billions of individuals, 80% admit to online information influencing their decisions.

Refusing to develop a search engine marketing campaign, therefore, is a mistake... and it’s one that can jeopardize a brand. Without a strong virtual presence, countless consumers are lost. Reputations are undermined and competitors steal all sales.

Integrated SEM techniques, along with organic content and automated SEO principles, are vital: maximizing visibility and attracting traffic. No business can survive without being online. It's the only way to be seen and remain relevant.

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Contact One Big Broadcast to learn more about developing a search marketing strategy.

The difference between a popular post and an ignored one is often blamed on content--and rightfully so. Poorly constructed paragraphs and irrelevant details will never inspire readers. Instead they’ll drive them away, causing a flurry of closed tabs and back-button clicks.

Dull content, however, isn’t the only reason a blog can be overlooked. Instead a reliance on short, vague keywords can prove to be the source.

Long-tail alternatives are needed.

The long-tail keyword, simply explained, is a string of words (often between three to ten) that addresses a specific search term. It’s not as broad as its short-tail counterparts. Instead it delivers direct answers to questions. Consider this example:


The difference is relevancy. Long-tail keywords target specific ideas or queries, proving vital to consumers. When a keyword is short, it’s often forced to fight for search rankings, competing against too many variations of itself. 

The example above, for instance, could easily draw readers to pages about spider facts, films, phobias and more. None of these options reflect the need for an exterminator... and this is why long-tail keywords are so vital. They create a better connection between users and engines.

Question-driven keywords deliver results. Using them within a social strategy is essential.

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In 1996 Google was created. It was a simple search system, with a streamlined interface and a focus turned toward the then-unknown process of analytics. Many dismissed it, assuming it would never eclipse the shadows of Yahoo, Lycos and other industry titans. It was considered an upstart engine that would eventually fail.

It didn’t.

Instead Google... grew: exponentially, consistently, undeniably.

As of 2013 it now holds sway over 67.5% of all Internet and mobile searches. This number is surprising--especially when compared to its nearest rivals of Bing (16.7%) and Yahoo (28.1%). Google draws in more users than these two combined, making it the dominating force online.

And this is something businesses must now note.


Online marketing is an essential part of every company. Building a virtual presence--networking, blogging and more--is the best way to generate consumer interest. That interest is only earned, however, if users are able to search for (and successfully find) a brand.

Google makes that possible.

Tailor social strategies to Google. Understand its analytics process--tracking quality landing pages, keywords and downloads--to better define every post. This doesn’t exclude the process of niche networking or eliminate the need to target other engines and forums. It does, however, help to elevate a brand’s overall visibility and traffic. Using this option ensures a stronger saturation of the market, drawing in consumers and sales.

Google’s impact can’t be ignored. Companies must instead embrace it and use it.

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Contact One Big Broadcast to learn more our analytics options and how we market toward Google.

Online marketing is a familiar concept. Companies are starting to embrace social strategies, developing content and niche networking around their brands. 

The intention is to capture the interest of consumers, drawing in traffic and generating sales through a layered online presence. 

That intention fails, however, with poor scheduling.

All company information--whether found on web sites, mobile apps or blogs--is meant to attract consumers. This is accomplished through deploying data to the necessary networks. Too often, however, do businesses post to these sites at random. Blogs are hastily linked; photos are haphazardly pinned; and there’s no thought spared for demographics or time-tables.

Content is only useful when it’s seen. A poor deployment schedule, therefore, can undo even the most interesting articles or pictures. 

Pinterest, for example, boasts a high volume of users. Those users, however, are nowhere to be found on weekday afternoons. Instead they seek out their favorite photos before or after work (between 6 a.m. and 7 a.m. or 8 p.m. and 9 p.m.). Offering a link to a new promotion or service at 3 p.m. would then be a mistake.

Businesses must examine their clients, noting when they are most frequently online and which sites they visit. This will help to promote better scheduling and allow content to be viewed.

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Change is common online. Every year sees the rise (and fall) of endless trends and user-favorites. New sites begin; old sites fall apart; and social media proves as fickle as it is essential. 

Several marketing developments have already taken root in 2013--from the increased use of networks to the inclusion of visual social webs. These developments are certain to shape how online firms promote themselves and their clients.

All of the progress earned this year, however, is bound by one simple truth: content is still king.

This is the information age and never has a name been more aptly earned. Consumers demand facts. They constantly seek out blogs, forums, web sites and networks to gain knowledge. Superior content (tailored to Automated SEO and SEM techniques) is, therefore, a company’s most useful tool--garnering interest, maintaining loyalty and promoting a brand.

It’s essential for every business to create relevant content. Every post should encourage communication and directly address the needs of a demographic. An online strategy of micro-blogs and photos isn’t enough. Instead more detailed descriptions are needed. This is the only way to ensure steady sales: because limited information brings limited consumer interactions. A brand can't flourish when users aren't aware of it.

2013 is poised to be a year of social marketing. Content, however, is still the foundation of every trend. 

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