Webstager has long since championed local SEO. We’ve embraced geo-centric content and alt-infused photos; we’ve embedded our pages with maps and zip codes. Every neighborhood gets a proper showcase with our system.

And the first step to achieving that showcase is an optimized profile.

Local SEO is intended to attract nearby consumers. Without an optimized profile, however, that attraction fizzles before the first homepage click.

When creating a business profile (whether on a social networking site or a local index) provide these details:

Relevant Information

If consumers can’t locate a business, they can’t shop at that business. Add relevant information: address, phone number, store hours and alternative contact options (such as email or social links).

Images

A picture is worth a thousand words. Filling profiles with photos is essential, therefore. Use up-to-date images of the storefront, products and even advertisements to entice consumers. These can then be geo-cached and inserted into Google Maps or similar programs.

Reviews

Approximately 79% of consumers trust online reviews. Use them on every profile! Build a local following by encouraging comments, relying on customer-generated content to increase indexing.

Note: not every review will be positive. Address all negative comments immediately, honestly and - most importantly - courteously.

Create local profiles that engage and entice. Optimize them with relevant information, images and reviews.

To learn more about Local SEO contact us today.

Local content is powerful content.

Targeting key demographics requires more than stellar service and innovative products. Local SEO techniques are also needed, sending geo-infused signals across the web. These signals - which combine tags, optimized URLs and directory affiliations - prove appealing to engines and social networks alike. 

No local SEO strategy is truly complete, however, without an embedded mapping application. These applications spark high SERPS, interacting directly with crawlers and responding to specific keywords. They generate traffic and offer essential site support.

Out of the countless mapping programs available, none proves more popular than Google Maps - and, thanks to a recent system expansion, none proves more relevant.

According to Next Power Up, Google Maps has added 20 countries to its index, allowing companies across the world to seek out local readers. These countries include:

Angola
Bahamas
Bolivia
Botswana
Guyana
Honduras
Jamaica
Madagascar
Malawi
Malta
Mauritius
Mozambique
Namibia
Nepal
Sri Lanka
Tanzania
Trinidad and Tobago

Google Maps is redefining local SEO, providing precise marketing and better traffic flow. 

Contact Webstager to learn more.