(Posted on May 4, 2018 at 07:58PM by Danielle Smyth)
Welcome to the first in a series of posts devoted to interesting auto facts. It’s too easy to get caught up in the specs and features of the vehicles around us without ever noticing fascinating tidbits about the cars and the history of their companies.
If you’ve seen INFINITI vehicles around, you’ve probably noticed their intriguing styling and cohesiveness of branding. But have you ever taken note of their logo?
According to INFINITI, their logo consists of “two central lines leading off into an infinite point on the horizon.†This was designed with a serious purpose in mind--to symbolize the “luxury performance brand’s desire to be always looking forward – to new horizons, to infinity.†The name itself is derived from the English word “infinity†which means “endlessnessâ€, “continuity†and “eternity.â€
Consumers like to speculate also that the logo is meant to represent Mount Fuji in Japan. The thought behind this is that its “mountain shape is representative of the highest point or apex in terms of sophistication, quality, and technical advancements,†and that it pays homage to the heritage of its parent brand, Nissan.
Other drivers think that the Infiniti logo is the actual infinity mathematical symbol, a sideways “8.†However, this is not an official brand interpretation.
If you’re in the market for a new vehicle, stop by your local INFINITI of Tacoma dealer today. Another fun fact: the manufacturer has sold over a million cars since its foundation, so you know you’re getting the best in quality.Â
