Whether you are a construction foreperson or a weekend warrior embarking on a project, your hard work demands every ounce of payload that you can squeeze from your truck. In your world, time is money and when you are struck with unnecessary downtime because your pickup can't perform, frustration sets in - and fast.
Your days prove long. After slogging it out on the job site, you come home to a plethora of personal projects that need your attention. You're a workhorse, clocking 12-16 hour days on the regular. Your body is worn and your mind is weary; comfort is what you crave. Alas, a cushy SUV won't do. You need a truck that can work just as hard as you, yet provide the contentment that you deserve.
