Numbers never lie. As Nissan revs toward the final quarter, it leaves behind a series of profits - with the 2017 Titan earning more than 4,440 total units in October alone. This represents a year-to-year increase of almost 200%, with consumer interest achieving a record high in Seattle and beyond.
It comes as no surprise, therefore, that Nissan wishes to extend this success toward international waters. The 2017 Titan is heading to China.
As Pickup Trucks.com explains, the Titan will soon make its overseas debut. Nissan is packing up its 5.0L Endurance V8 engine and seven-speed automatic transmission, hoping to cut a wide swath through China’s growing market. It’s not the only automotive maker to attempt this. Both Ford and Chevrolet have set their sights on a new demographic, and both have achieved measurable success.
Nissan’’s gamble has surprised many critics, however. The 2017 Titan - though generating the largest year-to-year margin of any pick-up - is still considered a niche platform in the United States. It doesn’t boast the brand recognition of the F-Series or the Colorado. The Kirkland team knows, however, that this truck is primed for consumers, offering class-leading towing (up to 12,650 pounds) and superior payloads (2,918 pounds). It will impress in China… and continue to gain momentum in Seattle.