Award winning OneBigBroadcast (OBB) has just finished the successful pre- launch, of ComproCoches, a first to market car classified and social community site built to culturally reach the fastest growing and most connected segment of the US population.
 
The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. See Slide Show at http://comprocoches.us/dealerpresentacion


5 reasons that make ComproCoches a significant addition to your marketing strategy
 

Mario Carrasco  partner at ThinkNow Research says "Language is and will always be a factor.

Cultural relevancy and the appropriate use of language in your marketing messages to the Hispanic market can make or break your attempts to attract their attention.

And specifically, if you want to advertise to Hispanic Millennials, then you better be prepared to communicate (TV, radio, internet, magazines) in both English and Spanish because, according to our study, 35% of them consume their media mostly or exclusively in English, 25% in Spanish, and 40% claimed English and Spanish equally.

Key takeaway? 

U.S. Hispanic Millennials have their own distinct traits. Take the time to learn what they are and get in early while everyone else is still trying to figure it out."

Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great content that gets users interacting, and maintain that interaction in order to build a connection.

The automotive industry is new to me; my social media experience up to this point has been general content marketing, which is focused on generating page views and interactions, not necessarily business. The great thing about social media, though, is that my experience in content marketing easily relates to business, as the content I create and promote also generates page views and interactions — it’s simply fine-tuned for a local audience full of potential customers.

With that said, here are three valuable things I learned about automotive social media in 3 days:

1. Don’t Concern Yourself with Big Numbers

Coming from content marketing, bigger was always better. The goal is to drive as much traffic to a blog or piece of content as possible, as quick as possible, and move on.

With automotive marketing, the idea isn’t to necessarily stop worrying about stats and growth, but to realize that you’re not creating “viral” content that will appeal to millions of people all over the world. You’re focusing on an extremely niche market in which precise user targeting is everything. That doesn’t mean your content shouldn’t be appealing to millions, it simply means that ten views from local users is worth more than 10,000 from those living on the opposite side of the country.

If your marketing firm is posting big numbers from your various social media pages, ask them these questions:

1. Where is the majority of that traffic coming from?
2. Was the promoted content directly related to my business?
3. Are users showing interest in my inventory?