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What Is Responsive Web Design?

(Posted on Dec 1, 2013 at 04:28PM by Lee Byard)

seo vancouverThis is the age of total access. Users are now streaming data from their laptops, smartphones and tablets. Every screen is flooded with organic content and Vancouver SEO strategies. Choosing responsive layouts is, therefore, essential.

A responsive layout is when a site favors a fluid grid, instantly resizing itself to any screen. It adapts text, images and links as needed, and it effortlessly adjusts to new servers.

This proves essential for digital marketing in Vancouver. Every site must be optimized for all mediums - from computer monitors to tablets. There are countless devices that can now access the Internet, and BC vendors must appease them all.

One Big Broadcast will show them how. Our Mobile Simulator allows every page to be read with ease, keeping customers in the data loop wherever they go. 

Contact us today to learn more!

Ignore SEO Companies That Promise The Impossible

(Posted on Dec 1, 2013 at 04:20PM by Lee Byard)

seo vancouverThere are countless marketing firms in Vancouver. Each of these firms wants your business, offering SEO tactics and design incentives. They each claim to be the best, and they each promise success.

Some, however, promise a success that simply can’t exist - the immediate domination of Google, Bing and other search engines.

When considering SEO firms in Vancouver, remember that the results won’t be instantaneous. Climbing through indexes takes time. Developing social strategies isn’t easy, and building a comprehensive collection of tags and keywords requires patience. This is not a fast process. It needs consistent posts and steady efforts.

Avoid any digital marketing firm that tells you otherwise.

One Big Broadcast understands how optimization and integration work - and we’ll share our Vancouver SEO strategies with you. Our promise isn’t one of impossible speeda, but instead of quality. Contact us today to learn more.

Avoid Flash Files For Total Optimization

(Posted on Dec 1, 2013 at 04:12PM by Lee Byard)

seo vancouverFlash files are common. They blend text and images together, streaming them through a series of vectors and bitmaps. The result is something dynamic.

It’s also something that undermines Vancouver SEO.

Do not generate important content through Flash. Search engines are unable to properly catalogue or index these files, confused by the special characters and geometric primitives. This promises weak optimization, and digital marketing in Vancouver becomes impossible.

Flash programs must be used sparingly. Use them as complements, not completions. This is the only way to web design for Vancouver customers, offering them straightforward HTML and occasional animations.

Contact One Big Broadcast to learn more.

Avoid Excessive HTML While Designing Vancouver Sites

(Posted on Dec 1, 2013 at 04:06PM by Lee Byard)

seo vancouverSize really does matter, especially when promoting Vancouver SEO.

HyperText Markup Language, known more commonly as HTML, is a vital component of web design. Through it every page can be transformed with a blend of text, images and typefaces.

Most BC businesses utilize this method, wanting to optimize their sites with a search-engine friendly style. Too often, however, do these same businesses forget that less truly is more.

An excess of HTML undermines digital marketing in Vancouver. Endless italics, underlines and URL encodings prove difficult to index. Web crawlers can’t properly translate the data and so they ignore it entirely. Pages are left unread and unranked.

It’s recommended, therefore, to use HTML sparingly. Don’t flood the text with tricks and techniques. Keep the ratio between special characters and content instead balanced. All posts should be organic and fact-heavy. Weave in markups carefully to achieve the best results.

To learn more about web designing in Vancouver contact One Big Broadcast.

Why Does SERP Matter To Vancouver Businesses

(Posted on Nov 24, 2013 at 03:22PM by Lee Byard)

vancouver seoOffering superior service isn’t enough to succeed online. Achieving a high SERP rating is also essential.

Digital marketing in Vancouver revolves around the idea of attracting strong search rankings. Why is this so important?

69% of all online users choose results found on the first page of their search engines. 40% of those individuals will only consider using the top three listed links, ignoring other sites entirely. Having a high SERP position guarantees more customers and more sales.

One Big Broadcast wants to help you gain both. Contact us today to learn more about SERP and how our Vancouver SEO tactics will rocket you to the top of Google, Bing and more.

vancouver seoThe Internet is filled with abbreviations. This is a shorthand culture, with entire paragraphs reduced to acronyms and slang. It’s a new language and BC businesses have to master it.

What's the first phrase they need to translate? SERP.

The Search Engine Results Page - more commonly called SERP - reflects a site’s ranking in social hubs like Google or Bing. It’s a series of algorithms and web crawler notations, with all content scanned for SEO reliability and every word defined by three components:

User Popularity

How often do users look for this specific product or service? Sites with broad appeal often fare better than their niche market siblings. This is due to the influx of searches and keyword combinations. Engines catalogue consumer preferences and adjust their rankings accordingly.

Organic Search

Is the text relevant? Will web spiders find a series of backdoor links and keyword strings or will they instead find optimized content? Sites with organic information will see dramatic increases in both rankings and popularity. Engines are now rewarding user-focused pages and actively encourage better - more dynamic - results.

Links and Listings

Are on-site links sponsored (either through affiliations or pay-per-click campaigns)? This is the least favorable option for both search engines and users, and often sites will be penalized for using it. Paid listings harken back to the early days of marketing and show a disregard for modern (white-hat) techniques.

SERP is the most important online abbreviation - because it represents a site’s success. One Big Broadcast understands this, which is why we utilize all available Vancouver SEO strategies to gain higher rankings and stronger results.

To learn how contact us today!

Creating Navigable SEO Sites

(Posted on Nov 24, 2013 at 02:59PM by Lee Byard)

vancouver seoA site that’s unorganized is a site that’s ignored.

Readers demand simplicity. All information must be easily, and neatly, presented. Navigation is key, and BC businesses who lack scannable pages will often find themselves losing customers and sales alike.

The design of a site is just as important as the content. Consider these One Big Broadcast suggestions to redefine your online style:

Employ text links
Use customized navigation buttons
Rely on image maps
Choose drop-down menus or site maps
Place pages under appropriate categories
Create uniform internal links

These elements transform every site from tedious to streamlined. Utilize them for superior digital marketing in Vancouver and to earn customer trust.

Contact One Big Broadcast for other design tips!

Making SEO Content Reader Friendly

(Posted on Nov 24, 2013 at 02:53PM by Lee Byard)

vancouver seoThe need for keywords and optimized content is essential. Successful sites attract web crawlers through persistent, and relevant, postings.

If those postings prove too difficult to read, however, then search engines will be the only ones to see them. Consumers will stay away.

Digital marketing in Vancouver requires simplicity. Optimized sites must be easy to read and easier to scan. This is a 140 character culture. Information must be paired down.

One Big Broadcast understands this, which is why we employ Vancouver SEO design tactics that allow users to quickly, and efficiently, find the information they need. We utilize elements like:

Short, content-rich paragraphs
Bulleted lists
Sans serif fonts for the mobile market
Headings and subheadings
Uniform fonts and alignments

Web designing for a Vancouver audience is necessary for local vendors. Target your customers through strong content and pleasant formatting. One Big Broadcast will show you how. Contact us today to learn more!

Web Design and Vancouver SEO

(Posted on Nov 17, 2013 at 02:35PM by Lee Byard)

seo vancouverA complicated site is an unpopular site. Consumers demand streamlined information and friendly interfaces. They want simple coding that adapts to computers, tablets and mobile browsers, allowing them to search with ease.

One Big Broadcast recognizes this trend toward minimalism, which is why we offer web design tips for Vancouver businesses. Create a site that is optimized for local searches and targeted results:

  • Utilize clean codes that are easily scanned by search bots to increase rankings.

  • Unify images and content with meta tags, title tags, headers and more.

  • Choose accessible HTML.

  • Build consistent URLs.

  • Avoid Flash effects to simplify navigation.

Using these suggestions strengthens digital marketing in Vancouver, providing BC vendors with the content they need and the style their customers expect.

Contact One Big Broadcast to learn more about web design strategies.

Optimizing Web Pages For Local Searches

(Posted on Nov 17, 2013 at 02:27PM by Lee Byard)

seo vancouverDigital marketing in Vancouver requires more than social media saturation. Total site optimization is instead needed.

Optimization dramatically impacts a web site’s performance and power. It propels every page through the engines, allowing them to better target consumers and broaden search results.

One Big Broadcast understands this, which is why we offer a streamlined design for every Vancouver site, helping our customers build their brands through:

  • Reducing server time responses.

  • Avoiding landing page redirects.

  • Prioritizing visible content.

  • Minifying Java, CSS and HTML.

  • Properly formatting and compressing images.

  • Leveraging browser caching.

These simple, but effective, methods promote successful local searches. Contact One Big Broadcast to learn more about web design methods for Vancouver and how to optimize your site.

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