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Local Mobile Searches Will Soon Overtake Desktop Counterparts

(Posted on Nov 3, 2013 at 01:49PM by Lee Byard)

vancouver seoSmartphones are the future of digital marketing in Vancouver.

According to a recent study by BIA/Kelsey, a leading media analysis company, mobile phones will overtake desktops by 2015, with the majority of local searches targeted through apps and downloadable content. 

This is a weighty claim.

It’s also one that’s being proven through tremendous smartphone growth. In 2012 alone mobile search users in North America jumped 26%, reaching a staggering 113.1 million. Desktop users, by comparison, dropped 6%. Marketing is going through a strong and steady reversal.

All SEO in Vancouver BC must, therefore, adapt to these new circumstances. 

Contact One Big Broadcast to learn more about mobile marketing, preparing your business for 2015 and the ever-evolving smartphone trend.

Google Stats For Local Vancouver Searches

(Posted on Oct 27, 2013 at 01:22PM by Lee Byard)

seo vancouverNo local SEO strategy is complete without Google. This powerhouse engine delivers billions of unique searches every month, with countless consumers using it for information, networking and sales. 

Consider these statistics:

  • 15% of Google users perform local searches every day.

  • 18% of Google users perform local searches every week.

  • 16% of Google users perform local searches multiple times each month.

This translates into millions of consumers, all trying to find nearby vendors and services. Google allows them to seek out the information they need. Refusing to adapt SEO Vancouver tactics to this engine is, therefore, a mistake. 

Digital marketing in Vancouver must utilize Google. Let One Big Broadcast show you how. Contact us today!

Online Consumer Reviews Vital To Vancouver Businesses

(Posted on Oct 27, 2013 at 01:12PM by Lee Byard)

seo vancouverA good review can be the difference between success and failure.

According to Issuu, an online publishing and analytical firm, businesses with positive reviews on local directories - like Yelp or Google Plus - are 63% more likely to gain new customers. This translates into higher sales and stronger branding.

Being linked to those directories, therefore, is essential. Digital marketing in Vancouver doesn’t just involve keywords and downloadable content. Instead social strategies must extend to the consumers themselves, giving them ample chances to write testimonials and reviews. 

One Big Broadcast will show BC businesses how to do this. Our Vancouver SEO techniques will link every vendor to local directories and networks, creating a comprehensive presence and promoting every service.

Contact us today to learn more!

Many Vancouver Business Listings Inaccurate

(Posted on Oct 27, 2013 at 01:05PM by Lee Byard)

seo vancouverListing your business within local directories is important. Listing your business correctly within local directories is essential.

It’s also uncommon.

According to Search Engine Guide, an Internet analysis company, over 25% of online business listings are inaccurate. Addresses, phone numbers, emails and other information is not displayed or is instead no longer viable. This makes it impossible for consumers to contact vendors and seek out services.

This is unacceptable.

SEO in Vancouver BC relies on correct - and easy to find - information. One Big Broadcast understands this, which is why we offer digital marketing tools that keep your business listings in order. We've mastered Google Plus, Yelp and other networks and will show you how to do the same.

Contact us today for a comprehensive look at Vancouver SEO strategies.

Local Searches Deliver In-Store Business

(Posted on Oct 27, 2013 at 12:58PM by Lee Byard)

seo vancouverTranslating digital marketing in Vancouver strategies to in-store sales often seems impossible. SEO techniques target Google, Bing and other directories. They don’t encourage real-world traffic.

That’s what many local vendors assume.

They’re wrong.

Vancouver SEO tactics generate results. According to TMP World Advertising, a marketing and statistics firm, 82% of local searches result in in-store visits. 

This is a remarkable number and it proves the power of SEO in Vancouver. BC vendors must take advantage of web marketing to attract consumers. 

One Big Broadcast will show them how, saturating the market with social strategies and brand-building content.

Contact us today to learn more!

Utilizing Social Media For Local Searches

(Posted on Oct 19, 2013 at 12:32PM by Lee Byard)

vancouver selConsumers love their social networks.

As of 2013 there are 554,750,000 active users on Twitter, 500,000,000 members on Facebook and 70,000,000 accounts on Pinterest. This creates a constant surge of posts, photos and videos - making social media an undeniable powerhouse of information.

It’s also a necessity for every BC business.

According to TMP Direct Marketing, a data analysis company, 69% of consumers are more likely to use a local company if that company has a social network profile. This translates into many potential sales and reviews, both of which are essential in today’s fast-paced market. Mastering Facebook, Twitter and other sites is necessary for the survival - and success - of any business.

This is why all marketing firms in Vancouver, including One Big Broadcast, are now turning to social networks. Implementing a Vancouver SEO strategy requires tweets, pins and Google plus icons. 

Contact One Big Broadcast to learn more about SEO in Vancouver BC. We will show you how to utilize networks and gain followers.

The Importance of a Complete Local Search Presence in Vancouver

(Posted on Oct 19, 2013 at 12:24PM by Lee Byard)

vancouver selConsumers crave information. They demand a company’s history, inventory and testimonials - and they demand it with the click of a mouse. 

Online local searches have become common, with 54% of users relying on computers instead of phone directories. Customers are seeking out shops and services directly and, because of this, a complete search presence is needed.

BC businesses must utilize SEO and sites must be fully optimized. This includes more than social networking, however. Instead every page must have relevant - and search engine friendly - information. Consider this:

66% of users want company photos.
78% of users want details about promotions and local events.
63% of users want access to consumer reviews.

These elements are vital, shaping a web site’s engine ranking and building a brand. A complete local search strategy delivers comprehensive data, and it increases a company’s overall visibility. 

One Big Broadcast will show every BC business how to achieve this. Contact us today for Vancouver SEO tactics, and learn how to web design for a Vancouver audience.

Google Most Popular With Vancouver Consumers

(Posted on Oct 16, 2013 at 02:10PM by Lee Byard)

seo vancouverGoogle is the king of all content. Its algorithms and page rank tactics determine the success - or failure - of any BC business. Its ads generate the highest views, and its social media reach seems infinite.

It’s also the home page of choice for Vancouver consumers.

A recent study by Advice Interactive, a digital statistics firm, proved that Google is the most popular home page. A search engine is what readers are most interested in when they first turn on their computers.

BC businesses must understand this.

The importance of Google can’t be denied. It has become embedded within the public consciousness. All SEO Vancouver techniques should be tailored to this engine, therefore, to take advantage of the 3 billion searches it generates every day. This is the home page for the majority of Internet users. Why shouldn’t local vendors utilize this for stronger sales and steady traffic?

One Big Broadcast will show them how.

Contact us today to learn more about Google mastery.

Smartphone Marketing Is A Future Investment For Vancouver Businesses

(Posted on Oct 16, 2013 at 01:50PM by Lee Byard)

seo vancouverSmartphones were once the devices of legend. They were costly, elusive things - used only by corporate kings and queens, rarely glimpsed by the masses. They were the Holy Grails of interfacing.

Times have (fortunately) changed.

Smartphones are no longer dedicated to business. Instead they belong to the public. Consumers across the globe spend their days chatting, tweeting, posting and pinning: all from the convenience of their phones. Connectivity has never been easier.

It’s also never been more popular. By 2015 Bloomberg Marketing estimates that worldwide smartphone use will reach 2 billion. This is an incredible number - and it’s one that SEO tactics in Vancouver BC must keep pace with.

BC businesses wishing to use SEO must understand the smartphone market. Consumers rely on their phones for online searches and shopping. Having web sites that are tailored for this format is essential. Recognize the value of digital design and create content that adapts to Androids, iPhones and other options.

One Big Broadcast will show you how. Contact us today to learn about Vancouver SEO and mobile marketing. Make an investment for the near future.

Local BC Businesses Show Slow SEO Growth

(Posted on Oct 10, 2013 at 06:08PM by Lee Byard)

seo vancouverSearch Engine Optimization is a common phrase. It’s not, however, a common practice among BC businesses.

According to a recent Constant Contact study, only 11% of local businesses will take advantage of social media managers, making their next hire a SEO firm. The majority instead believe themselves capable of optimizing web sites on their own or instead dismiss the value of integration and organic content altogether.

This statistic must change.

BC vendors must now take advantage of localized SEO techniques. Hiring online marketing firms in Vancouver proves essential in dominating search engines and social media sites. Without them businesses flounder - unable to generate the necessary traffic, profits or interest.

Transform 11% into 100%. Contact One Big Broadcast today.