In 2004 the world changed. Mark Zuckerberg - along with fellow Harvard students Chris Hughes, Andrew McCollum, Dustin Moskovitz and Eduardo Saverin - launched a networking service that allowed users to effortlessly connect. It was called Facebook and it quickly rose throughout the engines, becoming a social powerhouse and a pop-culture phenomenon.

A decade hasn't tamed this online beast. Millions of users still flock to it every day, relying on it for news and communication - and Vancouver search marketing companies are starting to take notice.

According to a recent Zephoria survey, Facebook has become one of the most important sources of search marketing because:

As of 2014 there are 1.32 billion users on Facebook.

829 million users log into the site daily, bringing increased marketing opportunities and consistent targeting.

The most common age demographic is 25 to 34 (which is the target audience of many online services and products).

4.75 billion pieces of content are shared there daily, with consumers fueling marketing campaigns and promoting local links.

One in five page views lead to Facebook, with users seeking out information through business profiles, videos and images.

This proves that social networking is no longer just for everyday hashtags and picture sharing. It’s instead the center of search marketing - and One Big Broadcast is ready to take advantage of it.

Contact us today to learn more about the power of Facebook.

Online consumers are adventurers - carefully navigating the world of marketing, dodging irrelevant content, slogging through back-links and inventory pages. They seek out optimized treasures buried in the network sands.

And companies providing maps to those treasures will reap the benefits... as long as search marketing is used.

Guiding the right traffic to the right site is no easy task. Companies can no longer rely on stellar products to succeed. They must instead employ search marketing techniques.

What are these techniques? According to a recent analysis by Matt Ackley, a noted contributor to Search Engine Land, the most popular methods used by North American marketing companies are:

Search Targeting (meta tagging and link building): 84%

Site Targeting (optimized local profiles and GEO-cached content): 80%

Social Targeting (Facebook accounts or Twitter feeds): 47%

Mobile Targeting (responsive design and downloadable apps): 32%

These are all worthwhile methods - which is why One Big Broadcast has been taking advantage of them since our inception. We’ve transformed search marketing, blending local SEO and automated content for powerful results. With our integrated system we’ve connected key audiences to every site, saturating the Internet with information that's both optimized and engaging.

Let us develop a search marketing strategy for you. We’ll target the demographics that matter most and we’ll build brand recognition among all media channels (including engines, social networks and indexes). 

X marks the spot for social success!

Contact us to learn more.

Content, keywords, analytics: these were once the defining traits of Vancouver's SEO scene. Blogs were stuffed with trendy tags, shoved onto the Internet and examined for their traffic patterns. It was a proven strategy.

It was never, however, the only strategy. Alternative technologies were always available and recent data proves that one of these technologies is gaining ground on the slippery SEO slope: optimized site displays.

According to Search Engine Land, 81% of all companies have transformed their displays. Websites are being converted into multiple digital formats, including mobile and tablet. This creates more accessible information, targeting key demographics with responsive sales channels, broadcast blogs and streaming feeds. It serves as a direct connection point between readers and content - and this translates to better traffic and better profits.

One Big Broadcast embraced this change long ago. We understood the importance of multi-medium displays, and we recognized how smartphone technology would eventually lead to new opportunities. Our responsive formatting has allowed us to create dynamic sites for the modern consumer.

And it seems that 81% of our fellow Vancouver digital marketing companies are finally doing the same.

To learn more about optimized displays click here.

To learn more about mobile design contact One Big Broadcast today!