In 2004 the world changed. Mark Zuckerberg - along with fellow Harvard students Chris Hughes, Andrew McCollum, Dustin Moskovitz and Eduardo Saverin - launched a networking service that allowed users to effortlessly connect. It was called Facebook and it quickly rose throughout the engines, becoming a social powerhouse and a pop-culture phenomenon.
A decade hasn't tamed this online beast. Millions of users still flock to it every day, relying on it for news and communication - and Vancouver search marketing companies are starting to take notice.
According to a recent Zephoria survey, Facebook has become one of the most important sources of search marketing because:
As of 2014 there are 1.32 billion users on Facebook.
829 million users log into the site daily, bringing increased marketing opportunities and consistent targeting.
The most common age demographic is 25 to 34 (which is the target audience of many online services and products).
4.75 billion pieces of content are shared there daily, with consumers fueling marketing campaigns and promoting local links.
One in five page views lead to Facebook, with users seeking out information through business profiles, videos and images.
This proves that social networking is no longer just for everyday hashtags and picture sharing. It’s instead the center of search marketing - and One Big Broadcast is ready to take advantage of it.
Contact us today to learn more about the power of Facebook.