Ford Motor Company is set to unveil the all-new Bronco lineup on Disney television properties on Monday, July 13. It will mark the first-ever, prime-time product reveal across Disney’s broadcast, cable, digital, and streaming properties.
Ford’s new Bronco will be revealed via the release of three custom 3-minute films that will air on ESPN, ABC, and National Geographic during the first commercial break on each channel in the 8:00 p.m. ET hour. Almost immediately following their debut, each clip will be available for streaming the following day via Hulu. Each ad has been helmed by Academy Award-winning director and acclaimed cinematographer, Jimmy Chin, in collaboration with Disney CreativeWorks and Ford.
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“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,†said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.â€
Contact us following the July 13th reveal to learn more about the all-new Bronco.
