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Knowledge Bank
A
a market not to be ignored
a marketing strategy save money and caputure peoples attention
a new feature that may be in Instagram’s future is private messaging
a new look at advertising creativity on social media – what works and what doesn't
A/B testing
Addressing peoples need with your marketing message
adult internet users using Facebook has increased over 60 percent
Advertising
advertising to engage fans on facebook
Alibaba
aligning users goals are not aligned with the goals of advertisers
all your digital marketing initiatives controlled from one cemtral console
an important resource
An onsite community can be the jewel in the crown of your online marketing
analytic alternatives to google analytics
analytic resources you can use for organic
Analytics
and ranking them in order of importance
and share content among their own network
and the future is mobile
and will continue to be
Apple
Articles
Asia
attracting and driving passion for brands takes time and genuine commitment
audience targeting to be important for 2014 Social Marketing
auto dealer social marketing
auto dealer statistic analyzing software companies in the us
auto social media analytics
auto social media companies in the United States
automakers shift to digital strategies
automated seo for car industry
automation ensures prospects get nurtured
Automobile Dealers
automobile dealers improve results with search marketing integration
Automobile Franchises
Automobile manufacturers to shift vehicle advertising to digital
Automobile manufactures switch to digital advertising for vehicle
automobile mobile marketing design
Automobiles
Automotice Industry
Automotive
automotive brands
Automotive Dealers
automotive digital marketing companies in the us
Automotive Finanace Regulation
Automotive Finance
Automotive Franchise Dealers
Automotive Indusry
Automotive Industry
Automotive Management
Automotive Manufacturers
automotive marketing
Automotive Sales
Automotive Sales Management
Automotive Subprime
AutomotiveSales
autorep
avoid the need to pay for a potential click through that will not convert
B
B2B and B2C selling
b2b content marketers budgets and trends for 2014
b2b content marketing statistics
b2b marketers generate 67% more leads by blogging
B2B marketers rate blogs and in person events as most effective
B2B marketing
B2C Marketing
B2C Markting
Baby Boomers
Backlinks
basic seo query operators still the best for search
being creative with hashtags
benefits of digital coupons
Big brands have known certainty playing in their favor
Bill Cosgrove Straight Talk
BillCosgrove Straight Talk
blogging
blogging is a way to utilize you social media effectively
blogging outreach and content marketing
Blogs
Brand Awareness
brand influencers
Brand licensing
brand loyalty
Brand management
branded community websites
branded social communities
Branding
branding in todays auto industry
brands are the irrational power of our supposedly free and rational world
brands with a meaningful difference command a price premium 13 percent higher than weaker category alternatives
build relationships wih content
building confidence and trust is absolutely vital to a successful link building project
Building effective customer relationships
busines
Business
Business decisions
C
calls to action
can you answer these questions on seo marketing
captureyour audiences attention and be cohesive and consistent
Car Dealers
Cars
causation and coincidence affect seo rankings. google algorithms in seo rankings
changes in integrated integrated social that you should know
China
Classified Car Sites
Cloud Computing
Color
Commission Sales
communicating and interacting with customers
communicating to people online through social media
communication
companies specialize in automotive branding in north America
company branding professional firms US
consumer messages that required a response from a company increased 178 percent
consumer psychology
consumers are turning more to social media for their customer service needs
Content
content lives everywhere in digital marketing
content management custom for auto car dealership
Content Marketing
content marketing is one of the biggest challenges and opportunities for both business and consumer brands today
content marketing measurement
Content marketing should not be all about you but what will engage the end user​
content marketing strategy
content marketing the correct way
content marketing will become more targeted to get to the right people
content should benefit the end user
contests
Contests are a staple of social media campaigns
Coptwriting
correlations in google plus seo rankings
coverting throught the customer life cycle and customer retention
create in-depth articles to become an authority on google
creating a culture that promotes ideas
creating a cyber security plan
creating and retaining customers
creating content
creative marketing
CRM
cross channel reputation management for automobile dealers
cultivating customer satisfaction through community
Curating content for your audience
curating content skills
Curating generational content
customer engagement
customer experience
customer lifetime value
customer loyalty
customer relations
Customer relationship management
customer relationship management strategy
customer retention
Customer retention is less costly than attracting new ones and is achievable
customer service
Customers
Customers on social media have come to expect speed and reliability in brands responses
D
dark social
Dealer Principals
Dealer Principals. Cars.Com
decision making
Demographics
devoted customers
diffusion research goes one step further than two-step flow theory
digital consumer continue to drive automotive manufacturers' marketing strategies
digital coupons
Digital Footprints
Digital Marketing
digital marketing auto dealership
digital marketing Bill Cosgrove Straight Talk
digital marketing for auto dealers
digital marketing for the automotive industry
digital marketing must a marketer client partnership
digital marketing plans that are ineffective
digital marketing to attract customers
digital marketing trends going forward
Digital marketing with out of the box technology
digital media advertising spend
digital media investments will climb from over 36 billion annually to over 62 billion by 2017
discovering and sharing great content
display ads only gain around one click every 1000 impressions
do you need to realign your marketing channel mix
Don't Ignore Your Best Co-Branding Opportunity – Your Employees and customers
download guide for google penguin
Drip marketing can be veru successful in converting sales
drip marketing is a term to describe a series of autoresponder emails that are sent out in a specified time
driving traffic through geotargeting
duplicate content
E
E commerce
e commerce ford platforms in Canada
E-book
e-commerce
e-mail and seo still seem to be the most effective marketing channels
E-Mail Marketing
Ecommerce
ecoupons
effective lead generation using pinterest
eight of of ten people will only read the headline copy
email addresses can be falsely marked as spam
email is becoming another stream
EMail Marketing
email marketing can be a very effective part of your marketing campaigns
employee advocacy
Employee Loyalty
employee relations
employee relationship management
employee retention
employees
Empowering employees to participate in social media on behalf of the brand
empowering woman entrepreneurs
enabling employee as social media advocates
Enterprise Security
Enterprise Software
Entrepreneurs
events marketing
Events marketing using social casting
executing a content strategy
F
f ocus on engaging your target market and measuring its effectiveness
Facebook
Facebook and Googleplus see the most growth from the 45 to 54-year-old cohort
Facebook insights are starting to be available to most people
facebook makes a weak showing when it comes to lead generation
Facebook remains the favorite social network among the gen X demographic
facebooks has changed the ways you can advertise
Fan Gate
federal trade Commission probe into online data collection
feeling not resoning creates empathy
financial roi in successful social media marketing
finding quality content that will engage your readers
five key elements necessary to take your content to the next level
focus and measure each step of the sales process in the sales funnel
focus each step of the process
Forbes research shows that brands touch base with only a quarter of their leads
ford automated social media platform
fostering brang loyalty
four threats that can affect website performance
fully integrated digital marketing ecosystems
G
gaing access to the influencer or ecision maker
gamification promotes an interactive environment
generated leads spoil because companies don’t react soon enough
generating high quality lead in b2b marketing
generating leads that will convert into sales
generating leads that your company requires
generating traffic using blogging as a tool
geotargeting
getting more people to take action for conversion rate optimization
giving reasons for customers to engage with you
Global Sales
go to marketing for car dealerhips
good analytics makes for better digital marketing
Google
Google Glass
google has changed the seo landscape
Google Helpouts
Google is expanding the use of mobile-friendliness as a ranking signal
Google Plus
Google Plus has 300 million active users
google to encript organic search
H
Hacking
Happy New Year
Harry Nilsson
hashtags
Headlines
hispanic digital media
Hispanic Marketing
Hispanic millenials
How B2B marketing has changed
how correlation
How digital media is impacting traditional advertising
how do you know if you’re really producing content that’s engaging your audience
how effective are b2b marketers with content marketing
how facebook and twitter doing in terms of mobile performance metrics
how heuristics translates into ecommerce
how social community and events marketing can create engagement
How to Build a Brand that Wins Over Customers Hearts and Wallets
how to create a positive customer experience
How to create landing pages
How to foster great customer relationship management
how to improve customer experience
how to let content do the selling
how we make decisions
I
Identify your brand advocates and learn more about who they are
identifying influencers
If you link to a YouTube video on your site
Image use in customer engagement
images in seo
important detailed information on google penguin
in 2014 more B2B organizations move towards education strategies
in branding and social media marketing content is the fuel and social is the fire
In marketing as in any expenditure roi changes at different spending levels
in marketing there is strategy and there are tactics
inbound customer service and engagement
Inbound Marketing
incorporated digital coupons in your marketing strategy
Infographic
innovation
Innovative change that improves seo and social automation
insights onto online video viewing and buying habits
Instagram
Instagram gained support from Soldsie that allows businesses to sell products
Instagram is the fastest growing social network with 150 million users
Instagram launched private direct messaging
instincts for competition often override those that impel us to help others
integrated marketing improves seo and inbound leads
integrating e-mail marketing with social channels
Internet
internet trends
internet video viewing a mainstream activity for consumers of all ages and in all geographies
is there possible bias in google plus search rankings
It can be difficult to attribute a new customer or purchase to just one campaign
it is not necessary to use meta tag descriptions on web pages
It most important for your landing page to be to the point
It’s equally as important to strike a balance with organic content marketing
J
just over 5 percent of total sales are being made online
K
Keep it simple in defining your brand and creating the perception of the benefit or benefits
Keeping your website digital marketing ready
keyword usage
L
landing page content needs to be decluttered to its utmost essentials
landing page tips
landing pages that get the most traffic
Lead generation
leadership
Leadership is essential in running any business
learn the difference a social media professional can make
less than 1 percent of the nearly 6 million businesses with at least 1 employee have adopted maketing automation
link building
linked is the biggest source of visits from social media sites
LinkedIn
LinkedIn. social media marketing
listen to what is being said and solve unique problems
listening
listening is one of the key attributes of a good salesperson
local businesses should utilize the power of search engine optimization to help elevate their results
local link building can lead to quality links
local link building is a commonly untapped resource
Local marketing
local marketing is critical in online digital marketing
local search
local search captures the best quality leads
Local search elements most important in ranking factors for 2013
local search has been
Locial search
Logos
long-tail keywords
M
mail systems are evolving to match the new volume of email
make internal linking a practice
Make Your Social Media Advertising Smarter-more Original- More Effective
maketing
maketing automation penetration stands at approximately 4 percent today
maketing strategy
making sure you’re talking to the decision maker
Management
managing and assessing risk for small business cyber security
Many email programs use simple filters to sort messages before they ever land in your inbox
Markeing
marketers are missing out on emotional connections
marketers need to feel as much as think
Marketing
marketing and advertising
marketing automation
marketing automation technology
marketing bad press to produce positive results
marketing campaigns
marketing companies that market your brand in the US
marketing demographics
marketing for auto dealerships
Marketing for success
Marketing Metrics
marketing online
marketing research onb2b marketing
marketing ROI
marketing strategies
Marketing to Hispanics
Marketing Trends
marketing whether online or off still share basic principles
Mary Meeker
media
meta tag descriptions on website pages
Microsoft
millenials
millennials
Mobile
mobile apps
mobile buying now accounts for approximately 11 percent of all ecommerce and it will only continue to grow
mobile coupons
mobile demographics
mobile devices
Mobile devices have changed the way consumers communicate with business
mobile maketing
Mobile Marketing
mobile marketing demographics
mobile marketing tactics
mobile optimized email
mobile statistics
more than 88 percent of consumers are influenced by other consumers
N
Narrowcast is targeting People in tightly defined markets
Native Advertising
Native advertising has existed in some form for decades
neromarketing is the decision process of a buyer outside the rational
Nestlé Purina developed The Feed a program that monitors tweets about pets
new development in communicating with search engines
new lead generation seo improves online performance
new online classified ad technology for seo integration
New seo technology to change automotive dealers digital platforms
new technology takes seo to the next level
New vehicle incentives
Newsjacking is Creating content that’s tied to a specific news event
Newsletters and Blogs Head the Content Marketing Pack
next generation technology to improve seo rankings
ninety percent of consumers survey across europe
non-original content
O
Omni-channel
One Big Broacast
One Big Broadcast
one big broadcasting automated seo for auto dealers
One Big Brodcast
One-third of customers across all incomes were influenced by digital marketing tools when making online purchases
online marketing
online personal data collection questioned
online reviews
onsite communities brings together the customer's voice with data from enterprise systems such as crm
Onsite social communities
onsite social communities for employees and customers can be a powerful marketing tool
onsite social communities to enhance your brand
onsite social community
Onsite virtual communities
optimize pinterest for lead generation
organic marketing
organic marketing strategies
organic posts on social sites for brand pages reach only about 10% of the page’s audience
organic rankings need link building
organic reach
Organic Search
organic search has been and still is the search method of choice
organic seo
organic social
organic web marketing
outbound marketing
P
paid content will never match the credibility and value of earned media
paid media
paid search and re-marketing ads speak directly to what people have been looking for online and target user intent
paid vs. earned media
Panda 4.1 update
personalisation
Pinterest
pinterest is a easy way to generate leads
pinterest is driving more traffic to sites than Twitter
population shifts
possible serious repercussions for your digital marketing
Presentations
Privacy concerns in online marketing
private social
profiting through lead generation in channel marketing
promoting your company on facebook in new ways
properly managing the sales funnel is having a clear idea of what is being sold and how to adjust to customers
pros and cons of promoting on facebooks timeline
prospecting
Publishing niche content within a particular market can engage people in meaningful ways
Purina has increased its response rate over eight times the average response rate for social media campaigns
Purina pushes personal touch on social media
put the lime in the coconut
putting positive spin on negative press and reviews in marketing
Q
QR Code
Qr codes
quality content
quick response codes
R
Reddit and Googleplus combined
redefining customer experience with social communities
relevant content
Remarketing
report on b2b content marketing in north america
Reputation Management
Reputation management cannot be a part time endeavor
responsive design
responsive mobile design
Retail
Retail Business
retailers should pay attention to pinterest
ROI for marketing campaigns
S
Sales
Sales Compensation
sales funnel
sales is the art of adapting to each individual situation
Sales Management
Sales Operations
sales organizations need to understand that sales is not a cookie cutter process
sales strategies
scial media campains
search engine optimization
search engines provide the best advanced search operators
search marketing integration is important in local marketing
search query operators every seo should know
segmentation
selling on instagram
sending email without any user engagement will soon become counterproductive
SEO
SEO and social integrated marketing
seo automation lives on content
seo for auto dealership canada
seo for auto dealerships. auto dealer digital markting solutions
seo marketing integration a must in online digital marketing
SEO Optimization
Seo Platform Automation
SEO strategies
setup problems that can hurt your analytics
short video is making its way in the marketing world
sicial community
site search
small business becoming targets for criminals seeking data
smart inventory harnesses page view usage and reports it to search. breakthrough in inventory page ranking
smartphones
SMS Texting
socia media polling
social
social blogging
social business has become the next big challenge for organizations
Social casting is a virtual community in which to interact
social communities can provide the perfect platform for people to share their opinions and needs
social community
Social CRM
Social Customer Relationship Management
social engagemen provide mechanisms that encourage consumers to both create content themselves
social influence
social logins
Social Marketing
Social Media
Social Media Accounts for Only 2 perceny of Holiday Online Spending
social media and personal branding
Social media auto
social media data collection will come under scrutiny
Social media fuels Elf-On-The -Shelf mania
social media has become one of the most powerful channels for Word of Mouth marketing
social media has seen the future
Social Media in 2013 by the numbers
Social Media in 2013 showed us Maturity and Mobility
social media integration
social media is the biggest shift since the industrial revolution
social media listening
Social Media Marketing
social media marketing done right
social media marketing is becoming more science than experiment
social media markting
social media metrics
social media statistics
social media strategy
Social Media vs Traditional Advertising
social metrics
Social Networking
social networking is playing major roles on people's professional and personal lives
Social Networks
social networks may be pulling traffic away instead of drwing traffic
social profiles are prone to higher levels of misinformation
social proof is important in branding
social sharing
socialcasting
socially integrated blogs
socialmedia marketing
Sponsorships
Startups
Statistics
Stiletto Network
stories entertain and are remembered longer
Story Telling
study reveals that email continues to prove itself as the marketing method of choice for driving online purchases from websites
study shows linkedin beat facebook and twitter in corporate website visits
study shows that consumers got the most help in making purchase decisions from messages delivered via email
Subprime
substantiating the need for digital marketing professionals
T
Tactile Marketing
take control over what searches trigger your advert to be shown
taking studies and statistics at face vale
target marketing
targeting
targeting the Hispanic market
Tech giants battle for control of the car
Technology
Technology. Digital Marketing
testimonials
the idea that there is a likely to be a single decision is flawed
The 2014 Marketing Ecosystem
the adoption of new technology has enabled organizations to increase their capababilities
the best advice to produce good content
the best digital marketing platform technology available today
The Big Data revolution is benefiting marketing leaders the most
The Biggest Mistakes Companies Make With their Customers
the complexities of seo integration in todays marketplace
the customer experience
the digital coupon process
the digital revolution is the root cause of much of the clichéd beliefs around Millennials
The false promise of Web 2 transparency and openness
the fastest-growing group of Twitter users is aged 55-64
the first step in creating good content is emotion
the focus on brands engaging their audience has grown as well over the past year
the importance of creating a mobile friendly website
the importance of having a mobile friendly website
the importance of social media marketing
The Lead Nurturing Stats Every Marketer Must Know
the need for a social media marketing strategy
the new sales process
the power of socialcasting in digital marketing
the product owners are losing sight of what these apps and platforms are being hired by their users to do
the purpose of content marketing
The top preferred social media channels for marketers include twitter- linkedin-Youtube- facebook and the blog
the trend towards smartphones and tablets will have wide implications
the underappreciated difference between a story and an idea
the value and benefits of professional social media engagement
the value of social logins
The Why and How of Native Advertising
there are many different that can affect the success of a landing page
there are many external variables in marketing that can affect campaigns
there is a whole lot more to the web these days than static websites designed to capture leads and convert sales
Things to help your website perform better
Thinking out of the box
third-party review sites
tips for finding organic keywords
Tips for optimizing responsive design sites
tips on cyber security for small business
to post in real time you need ​produce content quickly
today social media destinations seem to be a what is trending
tracking social media
treat enveone like an influencer
Twitter
Twitter claims just 13 percent of social media advertising budgets compared to 57 percent for Facebook
Twitter last week moved direct messaging to the timeline
two interesting evolutions in marketing are trying to leverage the power of love
U
understanding marketing practices
understanding the relevance of content curation
understanding what motivates your advocates to interact with the brand
US Hispanics
use a unique meta tag description for each website page
use marketing psychology to engage your social audience
use pins to generate direct and indirect leads on pinterest
using contests to build relationships with consumers
using influencers to increase market awareness of a firm amongst target markets
using mind games in marketing
Using mobile apps to build customer loyalty. White paper study on mobile marketing in 2013
Using Negative Keywords for Better PPC Results
using seo copywriting and blog marketing to drive more web traffic
Using social communities to engage and improve seo rankings
using the Diffusion of Innovation to engage with different types of buyers when new or existing products are launched
usng customer centric tactics in marketing
V
Video
video usage over the internet consumer survey
videos increase the likelihood of your visitors purchasing your product or service by 64 percent
videos provide a 74% increase in your visitors’ understanding of your product
Vine
virtual dressing room
W
Web Design
Web development
Web Sites
Webites
webrooming
website design
website search
Websites
what people read online is highly indicative of your current interests and needs
What type of content do people share with their friends
what's the roi of employee engagement and effective communication with consumers
where social media is heading in 2014
White Paper
who is using marketing automation
Why fear based marketing?
Why marketing strategies too focused on results may topple the sales funnel
why social media strategies fail
will instagram be the future of social media
woman's history month
Women
Women in Busines
Women Power Circles
Writing
writing relevant content that will interest your market
Y
you need to show value in your marketing message
you’re not nearly as rational as you think you are when it comes to buying decisions
you’re sending people to a site that probably won’t send them back
your employees can help amplify your brand’s messages
Your Site is Fighting with Itself for the Attention of Visitors
YouTube