This post is originally from our Parent Company in US and we have not converted it into CDN...just seeing who is paying attention :)
 

3 cents a mile...

Let's face it, there is no other business on the planet where customers are exposed to astronomical mechanical and repair costs. For instance, and new engine today can run  $45,000, and only 10 years ago that same engine was only $20,000. The costs of maintaining a heavy truck with today's technology are not going down! 

How to explain the value of an extended warranty: If you are serving your customer up the price for a warranty...YOU ARE DOING IT WRONG! 

Try This: Every driver has a per mile maintenance account, and if they don't they won't be driving for long. When presenting and closing an extended service contract to your client, add the cost to their maintenance account...It's just pennies on the mile. 

You: " Mr. Customer, if you were to have a catastrophic engine failure, do you have the $45,000 set aside to replace the engine"...
Customer: Hell No!   ( You know this to be accurate because they just scraped everything they could to buy the truck in the first place)
You: "If I told you that we could add a 2 year, 240,000 mile warranty that covers the Engine, Trans, Rears and the entire After Treatment system for 3 cents a mile...doesn't that sound like a responsible decision?

Truck Master Warranty is expanding its coverage area into Canada.

Servicing heavy truck dealership in the U.S. with its Certified Pre-Owned CPO90 program since 2013, Truck Master Warranty recently opened their Canadian headquarters in Vancouver, B.C. and is registering heavy truck dealerships, leasing and finance companies all over the country.

Truck Master Warranty General Manager Joe Gelfo says the company’s efforts to reach into Canada has been a more than year-long process.

“Truck Master Warranty will be the only fully licensed and insured service contract provider in the entire country,” he says, “and we are blessed to have Technology Insurance Company, a division of AmTrust Financial with us as our insurer.”

Gelfo says in Canada, if you are marketing a limited warranty, a dealer must post a bond of between $100,000 and $500,000 to protect the customer, “so having a fully insured program delivers great peace of mind for both the dealer and the customer.”

Truck Master Warranty is in Canada

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(Posted on Dec 20, 2016 at 12:23AM by Darren Churra)
Opening December 2016: Truck Master Warranty is expanding north and opening it's head office in Vancouver, Canada.

Truck Master Canada will be the country's ONLY fully insured, licensed extended service contract company in the country.

Visit
www.truckmasterplus.ca for more information and to make sure your dealership is not on the hook as Truck Master Warranty is the ONLY extended service contract provider full insured by an AM Best "A" (excellent) rated insurance carrier.