(Posted on Mar 10, 2017 at 11:24PM by Darren Churra)
This post is originally from our Parent Company in US and we have not converted it into CDN...just seeing who is paying attention :)
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3 cents a mile...
Let's face it, there is no other business on the planet where customers are exposed to astronomical mechanical and repair costs. For instance, and new engine today can run  $45,000, and only 10 years ago that same engine was only $20,000. The costs of maintaining a heavy truck with today's technology are not going down!Â
How to explain the value of an extended warranty: If you are serving your customer up the price for a warranty...YOU ARE DOING IT WRONG!Â
Try This: Every driver has a per mile maintenance account, and if they don't they won't be driving for long. When presenting and closing an extended service contract to your client, add the cost to their maintenance account...It's just pennies on the mile.Â
You: " Mr. Customer, if you were to have a catastrophic engine failure, do you have the $45,000 set aside to replace the engine"... Customer: Hell No! Â ( You know this to be accurate because they just scraped everything they could to buy the truck in the first place) You:Â "If I told you that we could add a 2 year, 240,000 mile warranty that covers the Engine, Trans, Rears and the entire After Treatment system for 3 cents a mile...doesn't that sound like a responsible decision?
(Posted on Dec 20, 2016 at 12:23AM by Darren Churra)
Opening December 2016: Truck Master Warranty is expanding north and opening it's head office in Vancouver, Canada.
Truck Master Canada will be the country's ONLY fully insured, licensed extended service contract company in the country.
Visit www.truckmasterplus.ca for more information and to make sure your dealership is not on the hook as Truck Master Warranty is the ONLY extended service contract provider full insured by an AM Best "A" (excellent) rated insurance carrier.
