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2017 Nissan Titan Popular with Millennial and Generation X Buyers in Seattle, Washington
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(Posted on Nov 17, 2017 at 04:22PM by Michelle Bogle)

As a relatively new player in the truck market, the Nissan Titan is unlike any other pickup in its class, garnering attention from an entirely new demographic that is younger than the industry average by three to four years. Itâ€™s become a hit with Millennial and Generation X buyers who choose the Titan half-ton and Titan XD for its versatile cab configurations, five grades of trim and loads of standard features â€“ all of which equate to a better, more powerful driving experience, no matter if itâ€™s for work or play.

With this shift towards a younger demographic, Nissan had to tweak their advertising strategy as well. They said farewell to traditional images of crushed rocks, stamped metal and beating chests, and opted for a much-needed dose of humor to attract Millennial and Generation X buyers in search of a new kind of truck. And it worked! Sales figures are up to 10 percentage points above the segment average for this cohort.Â

Hereâ€™s a look at Nissanâ€™s â€˜No Lazy Horsesâ€™ campaign:

Howâ€™s that for some levity in an often too serious segment? We think itâ€™s a great departure from conventional pickup ads.

If lazy horses are getting in the way of your work or fun, it might be time to test drive a new kind of truck. To learn more about the 2017 Titan or Titan XD, please call Kirkland Nissan today, or click here to check out our new and preowned truck inventory.

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Nissan Titan News

Seattle Millennials Love the 2017 Nissan Titan
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(Posted on Oct 17, 2017 at 04:00PM )

With the launch of a new ad campaign today, Nissan is hoping to entice millennials to take its full-size pickup for a ride. Titled #NoLazyHorses, the video depicts a truck driver begging the buck-toothed workers in his engine to do their job by singing and dancing for them. Fortunately, the day is saved when a gentleman pulls up in a 2017 Nissan Titan and offers to lend a helping hand. Don't miss watching the hilarious ad for this top-of-line pickup.Â

While a higher percentage of millennials and Generation X buyers already enjoy the benefits of the brand's best-in-class standard horsepower pickup, the Nissan wishes to continue drawing in younger audiences. Data from Strategic Vision shows that both demographics are already investing in the redesigned 2017 Titan and that this trend shows no signs of stopping anytime in the future.

The reason millennials love the 2017 Nissan Titan? This pickup comes standard with a 390-horsepower, 5.6-liter EnduranceÂ® V8 gasoline engine. Additionally, this vehicle comes with America's best truck 5-year/100,000-mile bumper-to-bumper warranty.

Eager to get behind-the-wheel of a 2017 Nissan Titan? Come by our Seattle car dealership today to test drive one of these outstanding pickups.Â Â

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