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Seattleâ€™s Northern Neighbors Celebrate Nissan as â€œBrand of the Yearâ€
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(Posted on Nov 28, 2017 at 01:42PM by Billy Kirk)

Nissan is enjoying a sensational run of success in North America. The future already looks bright with the myriad of self-driving and all-electric technologies on track for 2020 and beyond, but the present is pretty amazing, too. The Japanese automakerâ€™s messaging is resonating with fans everywhere, and accordingly, Canadaâ€™s Strategy magazine has honored the company with its â€œBrand of the Yearâ€ award.

The honor from Canadaâ€™s national publication examining the marketing community specifically recognizes Nissanâ€™s long-term â€œConquer All Conditionsâ€ campaign. Debuted in 2014, the adverts highlight the sophisticated power and prowess of the Rogue to handle anything the winter can throw at it.

Specifically, the television spots emphasize the Nissan Rogueâ€™s uncanny ability to navigate potentially treacherous conditions such as icy back roads, slush-filled highways, and mudslides thanks to its myriad of safety and security features. The ads use a cinematic approach to detail the import of the automakerâ€™s sophisticated Active Trace and Ride Controls, Active Engine Braking, Forward Collision Detection and, of course, all-wheel drive.

If you want to hear how the Rogue and other vehicles in the lineup are set to safely guide you around Seattle, call us at Kirkland Nissan today!

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2017

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