The all-new 2021 Bronco is nearly set for release, and Ford fans everywhere are getting an official taste of what to expect this upcoming Monday, July 13, when the Big Blue Oval brand shows off the fruits of years’ worth of labor on National Geographic, ESPN and ABC at 8 p.m. EDT. Ahead of that reveal, here are some fun facts about the Bronco:
Since Ford first ended production of the machine back in 1996, the Bronco’s popularity as a collector’s item has continued to grow. Since Ford’s announcement in January 2017 that the Bronco would make a return, valuation has shot upward. The Barrett-Jackson Auction Company now claims that first-generation Bronco valuation has doubled in three years, from $39,763 to $74,820.Â
Â
Hagerty says the 75.8-percent gain in valuation is among the highest of any collectible SUV in the past three years.
To date, the Bronco has been featured in more than 200 songs and greater than 1,200 films.
Give us a call or return to this space next week for the full news on the all-new Bronco!
It’s finally almost time, Penticton. Ford’s bringing back the venerable Bronco after years of being off the market—and the official unveiling ceremony is just around the corner. Exciting times lie ahead!
Ford is scheduled to show off the all-new Bronco line-up this Monday, July 13th, through the Disney slate of television channels. Beginning at 8 p.m. EDT on National Geographic, ESPN and ABC, the Big Blue Oval Brand will debut the Bronco two-door, the compact Bronco Sport, and the first-ever Bronco four-door model. It will mark the only American-based SUV lineup with 4x4 across the board as standard. The Bronco reservation system will open concurrently.
Â
Each of the new Broncos will boast three “Built Wild†principles. Built Wild Extreme Durability Testing ensures toughness in the lab and in the real world. Built Wild Innovative Design provides for the future of off-roading with all-new levels of personalization in the driving experience. Also, Built Wild Capability supplies G.O.A.T. (“go over any terrainâ€) functionality with top-tier suspension tech and an exclusive drive mode system.
Ford Motor Company is set to unveil the all-new Bronco lineup on Disney television properties on Monday, July 13. It will mark the first-ever, prime-time product reveal across Disney’s broadcast, cable, digital, and streaming properties.
Ford’s new Bronco will be revealed via the release of three custom 3-minute films that will air on ESPN, ABC, and National Geographic during the first commercial break on each channel in the 8:00 p.m. ET hour. Almost immediately following their debut, each clip will be available for streaming the following day via Hulu. Each ad has been helmed by Academy Award-winning director and acclaimed cinematographer, Jimmy Chin, in collaboration with Disney CreativeWorks and Ford.
Â
“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,†said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.â€
Contact us following the July 13th reveal to learn more about the all-new Bronco.
