Skaha Ford's Exclusive Easy Deal
Advertisements and car-buying guides feature all sorts of terms and phrases, which can be complicated for vehicle shoppers to understand. However, Skaha Ford’s Easy Deal program aims to change that. We break down the meaning of common financing terms – like base price – to help our customers make an informed and educated decision.What is a Base Price?
A vehicle’s base price is the cost of the car or truck without any additional features or accessories. It usually reflects the price of the lowest trim of a vehicle, also known as the base model. Dealerships commonly use the base price in advertisements, providing an enticing lower cost of entry. However, it’s also not the final price you can expect to pay – any fees, upgrades or optional features will be additional.
Base price differs from the MSRP, which the manufacturer sets and is the suggested price that dealerships sell the vehicle for. The actual price that the dealer retails the car or truck for is called the sticker price. Depending on current sales or rebates, the sticker price may be lower or higher than the MSRP, but the base price remains the same.
For more car-buying advice, contact our team at Skaha Ford in BC. With our Easy Deal program, you’re in the driver’s seat when selecting your vehicle, choosing your financing and customizing your payment.
