April has begun - but Nissan is still examining March, deciphering profit margins and sales figures. The month proved a boon for the brand, yielding record-breaking tallies across the crossover, sedan, and pick-up verticals.
Among the most impressive of those verticals was the 2018 Frontier - which, according to Nissan, generated a staggering 28% year-to-year increase. Approximately 9,000 total S, SV, SL, and PRO-4X models were sold in the United States last month (a sizable leap from 2017’s 6,973). This marks a milestone for the brand, proving the viability of the compact truck market and providing its Ford and Toyota competitors with much to consider. No longer do half-tons dominate every chart.
The Kirkland team must confess: we’re not surprised by the Frontier’s success. Throughout March we saw this truck roll off our lot again and again - with Seattle drivers thrilled by its potent power (up to 261 HP and 281 lb.-ft of torque) and convenient mid-size profile (219-inches long, 73-inches wide, 70-inches high). Its 73.2-inch bed length accommodates all payloads; while its smooth 4WD traverses every terrain with ease, utilizing both an active brake limited slip and an available electronic locking differential to stabilize the chassis.
The 2018 Frontier delivers everyday performance - making it a worthy alternative to the hulking F-Series and Tundra. To learn more about this platform contact us today!