(Posted on Feb 26, 2019 at 03:25PM by Michelle Bogle)
Following the release of the 2019 Altima, Nissan launched a “cool†new marketing initiative to celebrate the sedan’s available Intelligent All-Wheel Drive. Set inside a 40-foot snow globe, a chilly storm raged on, complete with a dynamic physical cityscape and an accompanying multi-sensory indoor winter experience to bring the story to life.
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Visitors were able to enter the globe and see the all-new 2019 Nissan Altima in all its winter glory. Falling from the sky was actual snow, creating a magical scene perfect for photo ops, which were shared on social media using the hashtag #ImpossiblySmart. The virtual weather conditions also highlighted the sedan’s available I-AWD technology, which allows the Altima to adapt and redistribute power regardless of road conditions.Â
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The 2019 Nissan Altima is available in five well-equipped trims (S, SR, SV, SL and Platinum) with a standard 2.5-liter DOHC inline four-cylinder direct injection engine for 188 horsepower and 180 lb-ft of torque. An optional 2.0-liter VC-Turbo engine with front-wheel drive is also available on Altima SR and Platinum grades. With the addition of all-wheel drive, sedan shoppers can finally benefit from the enhanced capability and handling that this new offering provides.Â
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To experience the 2019 Altima for yourself, contact Kirkland Nissan in Seattle, Washington, for a winter test drive.