Within every Nissan office hangs a banner - a collection of bright colors and brand stickers, with 1,000,000 stretched across in a big, bold font. This is no arbitrary number. Instead it serves as a future goal, reminding both sales representatives and engineers to come together for an EV push like no other.
Nissan intends to turn its LEAF trim into a global force - and we think it will succeed.
As Fortune explains, Nissan has recently unveiled a plan to transform the automotive world - sending its 2018 LEAF to China, Thailand, and other southeast Asia ports. This expansion of its electric line is to accommodate the rising interest in economy platforms, introducing consumers to class-leading performance (including a 40-kWh lithium-ion battery and a 110-kW AC synchronous motor, both of which deliver a single-charge drive-range of 151 miles). This platform will serve as a perfect showcase of smart mobility.
It will also help to usher in worldwide domination.
Spurred by the 2018 LEAF’s recent success, Nissan intends to propel its EV line-up forward - by achieving 1,000,000 annual sales by 2020. Positive reactions to its latest 240-volt battery system has proven the viability of plug-in platforms; and it believes it can redefine the entire market. By emphasizing superior economy (112 MPGe) and dynamic power (147 HP), the brand can change public perception and develop an entirely new demographic base.
Expect to see the LEAF conquer every chart by 2020.
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