Here’s the scoop: Back in 1914, Kwaishinsha Co.’s Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi endeavored to build an automobile. They used the first letter of each of their last names to christen the 10-HP machine they produced the “DAT,†which means “lively†or “agile†in Japanese.
In the same year, Lila Company and Kwaishinsha Co. merged; five years later in 1919, the aforementioned merged with Jitsuyo Jidosha Co., a three-wheel-car producer. The result was Dat Jidosha Seizo Co. Then, in 1931, that entity teamed up with Tobata Casting Company to make “Datson†cars (literally “son of DATâ€). Later, that name would be tweaked to “Datsun†to reflect the national symbol of Japan, the sun. If you’ve been around a while, you may even remember Datsun machines, even if you’re American!
Finally, on June 1, 1934, Nihon Sanyo and Tobata Casting paired up, eventually leading to the creation of “Nissan Motors.â€
That’s quite the storied—and complex—history, isn’t it? If you have any questions or wish to learn more, don’t hesitate to give us a call at Kirkland Nissan today!