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2017 Nissan Titan Popular with Millennial and Generation X Buyers in Seattle, Washington
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(Posted on Nov 17, 2017 at 04:22PM by Michelle Bogle)

As a relatively new player in the truck market, the Nissan Titan is unlike any other pickup in its class, garnering attention from an entirely new demographic that is younger than the industry average by three to four years. Itâ€™s become a hit with Millennial and Generation X buyers who choose the Titan half-ton and Titan XD for its versatile cab configurations, five grades of trim and loads of standard features â€“ all of which equate to a better, more powerful driving experience, no matter if itâ€™s for work or play.

With this shift towards a younger demographic, Nissan had to tweak their advertising strategy as well. They said farewell to traditional images of crushed rocks, stamped metal and beating chests, and opted for a much-needed dose of humor to attract Millennial and Generation X buyers in search of a new kind of truck. And it worked! Sales figures are up to 10 percentage points above the segment average for this cohort.Â

Hereâ€™s a look at Nissanâ€™s â€˜No Lazy Horsesâ€™ campaign:

Howâ€™s that for some levity in an often too serious segment? We think itâ€™s a great departure from conventional pickup ads.

If lazy horses are getting in the way of your work or fun, it might be time to test drive a new kind of truck. To learn more about the 2017 Titan or Titan XD, please call Kirkland Nissan today, or click here to check out our new and preowned truck inventory.

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Nissan Titan News

Go Off-Roading in Seattle with the Award-Winning 2017 Nissan Titan PRO-4X
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(Posted on Nov 2, 2017 at 12:00PM by Michelle Bogle)

Maybe you are one part adventurer or two parts adrenaline junkie? Either way, you need a pickup that can keep up with your quest for heart-stopping thrills. That truck is the 2017 Nissan Titan PRO-4X full-size pickup.Â

It was recently awarded the top vehicle in the "Best Value Extreme Off-Road" category at the Active Lifestyle Vehicle Awards in Chandler, Arizona, beating out the Chevrolet Colorado ZR2, Ram Rebel and Toyota 4Runner.

Awards were judged by a panel of more than 20 active lifestyle and automotive journalists, as well as athletically-focused consumers, who assessed manufacturers based on family value, green vehicles, luxury and off-road capabilities. The 2017 Titan PRO-4X was hailed for its overall performance, packaging and competency.

Watch it in action here:

This win proves what we at Kirkland Nissan have always known: the Titan is ready for any adventure, whether you are transporting equipment or mastering a challenging off-road trail. It comes available in a spacious Crew Cab body in both 4x4 and 4x2 configurations and in five well-equipped grade levels: S, SV, PRO-4X, SL and Platinum Reserve. Under the hood, each model runs on a powerful 5.6-litre Endurance V8 gasoline engine, which delivers 390 horsepower at 5,800 rpm and 394 lb-ft of torque.

To learn more about the 2017 Titan PRO-4X, contact us at Kirkland Nissan today to schedule a test drive or browse on online inventory to see which models we currently have in stock.

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2017

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